How to do keyword research? It’s a question that has been asked by marketers and business owners for years, and with good reason. Keyword research is one of the most important steps in any online marketing campaign, and if it’s done wrong, your entire campaign could be doomed before it even begins.
Keyword research is the process of finding and choosing appropriate keywords for your business or website. These keywords are then used to help improve your website’s visibility in search engines, drive traffic to your website, and ultimately generate leads and sales.
Before creating your article and any marketing campaigns online, make sure to do your keyword research first. This will ensure that your campaigns are relevant and that you’re targeting the right audience. Otherwise, you could be wasting your time and money on marketing efforts that will never reach their full potential.
What makes the keyword "GOOD"
There are a few factors that you should keep in mind when determining whether or not a keyword is good for your business or website:
- Relevancy: The keyword should be relevant to your business or website. If it’s not, then it’s not going to do you any good.
- Search Volume: It should have a decent number of monthly searches. If no one is searching for the keyword, then for whom are you writing the article?
- Competition: Your keyword shouldn’t be too competitive. If there are already a ton of websites ranking for the keyword, it will be very difficult for you to rank for it.
- Target Audience: It should be targeting your target audience. If you’re a company that sells women’s clothing, you don’t want to be targeting the keyword “men’s clothing.”
Now that you know what makes a good keyword, let’s take a look at how to actually do keyword research.
How to Do Keyword Research: 5 Easy Steps
There are a few different ways to do keyword research, but for the sake of this article, we’re going to focus on how to do keyword research using KeySearch.
KeySearch is one of the best keyword research tools on the market. It’s very user-friendly and it provides a ton of valuable data that can help you with your keyword research. There might be a lot of different keyword research tools out there such as Google AdWords Keyword Planner and Moz Keyword Explorer, but in my opinion, KeySearch is the best bang for your buck.
1. Think of your Site Concept
Before we jump into KeySearch, you first need to come up with a site concept. A site concept is basically the main topic or overall theme of your website. For example, my site’s concept is “digital marketing.” Your whole website should revolve around this concept.
To do this, sit down and brainstorm a list of potential topics that you could write about. Think about what services or products you offer and what type of content would be relevant to your business or website.
2. Find relevant keywords using a keyword research tool
Once you have a list of potential topics, it’s time to start looking for good keywords. This will be the time we’ll be using KeySearch.
KeySearch is great for beginners and experienced keyword researchers alike. It has a user-friendly interface and valuable data makes it one of the best keyword research tools on the market. Some features that make it stand out from the rest are:
- Provides in-depth analysis of how difficult it is to rank for a keyword.
- Accurate search volume data.
- SEO Competition Analysis that allows you to see how difficult it would be to rank for a certain keyword.
- Keyword Difficulty Scores that show how easy or difficult it would be to rank in the top 10 results for a certain keyword.
- Rank tracking features that automatically tracks your website’s position for a keyword.
- The ability to view how many backlinks your competitors have.
- YouTube Research feature that allows you to do keyword research for YouTube content.
- With Content Assistant feature that makes content creation a breeze.
- and more…
You can use KeySearch for free by signing up for its 1-month free trial. The free trial allows you to do 5 searches a day. If you need more than 5 searches a day, you can sign up for its paid plan. You’ll get 200 searches a day for its Starter Plan for $17 per month and 500 searches a day for its Pro Plan for $34 per month.
I apologize if I sound like a commercial for a while, but I really do think KeySearch is an amazing keyword research tool. It is also much cheaper than other keyword research tools and has a lot of great features for its price.
Anyways, back to how to do keyword research.
Login to your KeySearch account to get started. Once you’re logged in, you’ll get directly into its research dashboard. Type in your website concept in the search box.
Here’s one great thing about KeySearch. Aside from location, you can refine your keyword research through Related Keywords, Google Suggest, YouTube Suggest, Amazon Suggest, and more. This can be really helpful if you’re creating content for different platforms. For example, if you want to do keyword research for a YouTube video, you can use the YouTube Suggest feature to get a list of related keywords that people are searching on YouTube.
After you put in your topic and press enter, KeySearch will then generate a list of keywords that are relevant to your site concept. It’ll also provide you with valuable data for each keyword such as Search Volume, CPC (Cost-Per-Click), PPC (Pay-Per-Click), SEO Difficulty, and more.
Under the graph, you can see an analysis of websites that are currently ranking for that keyword. This is really helpful because you can quickly see how difficult it’ll be to rank for a certain keyword. It also gives you an idea of how to compete with websites that are already ranking for that keyword.
3. Choose your keywords wisely
Once you have a list of keywords, it’s time to choose the ones that you want to target. Again, you want to make sure that your keywords are relevant to your website concept. You also want to make sure that they have a good amount of search volume and that they’re not too difficult to rank for. If a keyword has a high SEO difficulty, it’ll be very difficult to rank for that keyword, especially if you’re just starting out.
A good rule of thumb is to choose keywords that have a search volume of at least 100 searches per month. For SEO difficulty, you want to choose keywords that have a difficulty score of under 30. But, it will depend on the strength of your website.
4. Organize your chosen keywords
Once you’ve chosen your keywords, it’s time to start organizing them. This is important because you want to make sure that you’re targeting the right keywords for each piece of content that you create.
KeySearch allows you to organize your chosen keywords into different list. You can create as many list as you want and name them however you want. This is really helpful because it allows you to keep your keywords organized and makes it easy to find the ones that you want to target.
5. Create content around your chosen keywords
Now that you already know how to do keyword research using KeySearch and you’ve chosen and organized them into different lists, it’s time to start creating content around them.
Remember, when you’re creating content, you want to make sure that your keywords are relevant to the topic of your article. You also want to make sure that you’re using your keywords throughout your article in a natural way. Don’t stuff your keywords into your article just for the sake of using them. This will not only make your article sound bad, but it will also hurt your SEO.
Some places where you want to use your keywords are in your title, in your meta tags, in your H2 and H3 tags, and throughout the body of your article. But again, make sure that you’re using them in a way that sounds natural.
Once you’ve created your content, it’s time to publish it and start driving traffic to your website.
Wrapping things up
There you have it! Those are the five steps on how to do keyword research the right way. Again, keyword research is important because it allows you to find the right keywords to target, which will help you drive more traffic to your website.
If you follow these steps and do your keyword research correctly, you’ll be well on your way to driving more traffic and getting more sales.
If you’re looking for a more in-depth guide to digital marketing, make sure to check out our ultimate guide to digital marketing blog. In this guide, we cover the steps you’ll take in order to create a successful digital marketing strategy.