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Social Media Strategy for Ecommerce: How to Use Social Media to Increase Your Sales

Online business owner applying social media strategy for eCommerce to his business

In the bustling digital marketplace, crafting a savvy social media strategy for eCommerce is your golden ticket to success. Imagine turning scrolls into sales, likes into loyal customers, and shares into sales spikes.

With over half the global population weaving social media into their daily routines, your online store has the perfect stage to shine and thrive.

Why Embed Social Media in Your eCommerce Strategy?

Incorporating social media into your eCommerce strategy is more than just a trend—it’s a powerful tool to connect with your audience where they spend a significant portion of their time.

By leveraging popular platforms, you can directly engage with potential customers, showcase your products in a dynamic environment, and gather invaluable insights into consumer preferences and behaviors. Here are several compelling reasons to embed social media into your eCommerce strategy:

  • Enhanced Brand Visibility: Social media platforms offer an expansive audience reach, helping your brand gain visibility in a crowded marketplace.
  • Improved Customer Engagement: Through interactive posts and direct communication, social media allows you to engage with your customers on a personal level, building trust and loyalty.
  • Increased Traffic and Sales: Effective social media marketing can drive more traffic to your online store, ultimately leading to increased sales and revenue.
  • Market Insights: Social media platforms provide access to data and analytics that can help you understand market trends, customer behavior, and the effectiveness of your marketing campaigns.

Now that we’ve established the importance of integrating social media into your eCommerce strategy, it’s time to explore how to make it work for your business.

In the following section, we will introduce ten powerful social media strategies tailored for eCommerce. These strategies are designed to amplify your online presence, engage your audience effectively, and convert that engagement into tangible sales growth.

10 Social Media Strategy For Ecommerce To Increase Sales

To excel in the competitive landscape of eCommerce, adopting precise social media strategies is essential. Below, we unveil ten tried-and-true tactics geared towards leveraging social media to not only bolster your brand’s online visibility but also significantly enhance your sales metrics.

1. Develop a social media strategy and set goals

Take the time to develop a social media strategy and determine the goals that you would like to achieve. It helps you decide which social channels are most relevant for your business. It also dictates how much time and energy should be devoted to each channel.

Be sure to set specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your overall business objectives.

2. Identify social media influencers

A social media influencer promoting a product

Identify social media influencers that have an audience relevant to your business. This is a great way to get the word out about your store.

Reach out to these influencers and offer them free products or discounts in exchange for them promoting your brand. Influencers have the power to help your business grow in social media.

According to Be Global, a staggering 17% of all eCommerce sales will be attributed to social commerce by 2025 . This projection underscores the critical role social media influencers play in shaping buying behaviors online.

Their unique position enables them to not only introduce products to their followers but also to create trends and drive direct sales through social channels.

For brands, this means that collaborating with the right influencers can unlock a direct pathway to a significant portion of eCommerce revenue, making the identification and engagement of these influencers a crucial strategy in leveraging social media for eCommerce success.

3. Create social media contests and giveaways

Encourage your customers to share their experiences with your products through reviews, photos, and videos on social media. User-generated content (UGC) not only provides authentic proof of the quality and appeal of your products but also significantly increases engagement and trust among prospective customers.

For instance, a study by Tint found that UGC posts are 50% more trustworthy and 35% more memorable than traditional media.

Additionally, incorporating UGC into marketing efforts can lead to a 29% increase in web conversions. Coca-Cola’s “Share a Coke” campaign is a prime example of UGC success, generating millions of social media impressions and substantially boosting sales by inviting customers to share their Coke experiences online.

4. Leverage video content

Video content is one of the most engaging content types on social media. It can help you reach a larger audience because social platform algorithms prioritize videos.

Leverage social media platforms such as YouTube and Instagram to create engaging content. Create demos or promotional videos to show off your products and generate social media buzz.

In addition to leveraging video content, it’s also critical to engage with your audience in real-time through live streaming. Platforms like Instagram, Facebook, and TikTok offer live video features. This allows businesses to connect with their audience in a direct and authentic manner.

According to a survey conducted by Livestream and New York Magazine, 80% of respondents said they would rather watch live video from a brand than read a blog. Additionally, 82% prefer live video from a brand over social posts. This highlights a strong preference for live video content.

Live streaming is becoming crucial for businesses to boost engagement and showcase products. It’s great for Q&As, building stronger customer relationships, and enhancing brand loyalty. This strategy boosts your social media presence, letting you engage with your audience in real-time and build deeper connections.

5. Utilize customer-generated content

User-generated content is a great way to show potential customers that people are talking about your store positively. People trust social proof more than anything else. Use it to your advantage.

Encourage customers to share their experiences with your products on social media. You can even offer discounts or incentives for them to do so. It’s more authentic and can help build trust with potential customers.

A shining example of customer-generated content in action is the campaign launched by GoPro. The company encourages its users to share their adventure videos shot on their cameras.

GoPro showcases the quality and durability of their products by featuring user videos on their social media channels and website. This also highlights the diverse capabilities and uses in real-world scenarios.

This strategy has turned GoPro’s customers into brand ambassadors, significantly increasing the brand’s visibility and appeal.

6. Monitor social media activity

You should also monitor customer feedback on social media platforms. It helps you to address any issues quickly and effectively. This will show customers that you care about their satisfaction and are always striving to improve your service.

Social media monitoring also allows you to track your brand’s reputation and customer sentiment. This will help you identify potential issues or opportunities for improvement, enabling you to make data-driven decisions.

Tools like Hootsuite, Buffer, and Sprout Social are great options for social media monitoring. These platforms allow businesses to track mentions, hashtags, and comments across multiple social channels in one place.

By monitoring social media activity, you can stay on top of customer feedback and actively engage with your audience, building a strong rapport and improving your brand reputation.

7. Develop a social media content calendar

A calendar with content written good for 1 month

A social media content calendar will help you plan out what content to post in advance. It helps you ensure that your social channels are always active and engaging.

It also allows you to align your social media content with your overall marketing strategy and promotions.

When creating a social media content calendar, consider incorporating a mix of different types of posts, including product highlights, customer-generated content, promotions, educational content, and industry news.

Maintaining a consistent posting schedule will help keep your audience engaged and connected with your brand. Additionally, scheduling posts in advance allows for more efficient content creation and frees up time to focus on other aspects of your eCommerce business.

Use ZedNow’s social planner to stick to your content calendar. Automate your posts for optimal times, boosting engagement without manual effort.

8. Post regularly

Regular posting will help you increase brand awareness and reach potential customers. Keep your followers engaged and generate more social media conversations.

Users are more likely to engage with posts that are frequent and relevant. Post regularly and keep your followers up-to-date on promotions or new products. But regularly means not too often as social media users tend to get annoyed with nonstop posts.

Consistent engagement with your audience can lead to improved brand visibility, stronger relationships with followers, and increased traffic to your website. Businesses with regular, audience-tailored content often see higher engagement and conversion rates. Regular posts keep your brand memorable for consumers. This makes your products or services the go-to when they’re ready to buy.

Regular posting leverages social media algorithms. Platforms prefer high-engagement accounts, showing their content to more people. A consistent schedule increases visibility beyond current followers.

9. Integrate social media with other channels

Integrate your social media with other marketing channels. This can help you reach more people and drive more sales.

Integrating social media with email marketing is a powerful strategy to broaden your reach and enhance user engagement. For example, including social media sharing buttons in your emails can increase your content’s reach by making it easy for recipients to share your message with their networks.

Additionally, embedding user-generated social media content in your emails can add a layer of authenticity and encourage more subscribers to engage with your brand on social platforms.

Another effective integration is between social media and your website. Featuring live social media feeds on your website not only showcases your brand’s active social presence but also can keep your website content fresh and engaging.

Promoting exclusive website content on your social media channels, like blog posts or special offers, can drive traffic back to your site and encourage social followers to explore more of what your brand has to offer.

10. Make use of automation tools

Automation tools like ZedNow can save you time and resources when managing social media accounts. These tools allow you to schedule posts in advance, track analytics, and manage multiple social media channels from one platform.

With automation, you can stay active on social media without having to constantly monitor or manually post updates. This frees up time for other important tasks and ensures that your content is regularly shared with your audience.

However, it’s essential to strike a balance between automated posts and real-time engagement. While automation can be a useful tool, it’s important to also actively monitor and respond to customer feedback and engage with your audience in real-time.


Social media is a powerful tool that can be used to drive traffic and sales for eCommerce businesses. Develop a strategy that aligns with your goals and audience to use social media effectively for your business.

Remember that social media is an ever-changing landscape. Keep up with the latest social media trends and constantly review your performance. This will help you optimize your campaigns and ultimately achieve more success.

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