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Social Media Strategy for Ecommerce: How to Use Social Media to Increase Your Sales – OLD

Social media logos and an online store with the title of the post about social media strategy for eCommerce

Social media strategy for eCommerce is essential to the success of any online store. It allows you to reach potential customers, build relationships, and increase sales. By leveraging social media platforms, you can create an effective social media strategy. This will help drive traffic to your store and convert them into paying customers.

More than half of the world’s population uses social media as of 2022. That means a huge potential market is just a click away!

But why is social media an important part of an eCommerce strategy? Well here are some points to consider:

  • Social media helps in building relationships with potential customers. You can interact with them directly and get to know their preferences better. This allows you to tailor your product offerings and marketing messages accordingly.
  • It allows you to increase brand awareness. You can share your product updates, new offers, and promotions with a wide audience.
  • Gain insights into customer behavior and preferences. This data can be used to create more effective and personalized campaigns.
  • Helps in connecting with influencers or industry thought leaders. They can help you promote your brand and reach out to a wider audience.

Social media isn’t just about posting randomly and hoping for the best. You need to be strategic to maximize your social media presence and drive more customers.

What social media strategy for eCommerce you will use to maximize your social media presence and boost your sales? Let’s take a look at the following social media strategies to help you out.

List of 10 Social Media Strategy For Ecommerce

1. Develop a social media strategy and set goals

Take the time to develop a social media strategy and determine the goals that you would like to achieve. It helps you decide which social channels are most relevant for your business. It also dictates how much time and energy should be devoted to each channel.

2. Identify social media influencers

A graphic image of a social media influencer.

Identify social media influencers that have an audience relevant to your business. This is a great way to get the word out about your store.

Reach out to these influencers and offer them free products or discounts in exchange for them promoting your brand. Influencers have the power to help your business grow in social media.

3. Create social media contests and giveaways

Contests and giveaways are a great way to engage your followers and attract new customers. People love freebies. That’s why social media contests are a great way to get more people interested in your store.

Offer something valuable as a reward and make sure you have clear rules in place. This creates excitement and encourages them to share information about your contest with their social networks.

4. Leverage video content

Video content is one of the most engaging content types on social media. It can help you reach a larger audience because social platform algorithms prioritize videos.

Leverage social media platforms such as YouTube and Instagram to create engaging content. Create demos or promotional videos to show off your products and generate social media buzz. Posting videos can also help make your social media channels stand out and drive more sales.

Use one of these easy-to-use video editing tools. With it, you don’t need to hire a professional video editor to create engaging videos for you.

5. Utilize customer-generated content

User-generated content is a great way to show potential customers that people are talking about your store positively. People trust social proof more than anything else. Use it to your advantage.

Encourage customers to share their experiences with your products on social media. You can even offer discounts or incentives for them to do so. It’s more authentic and can help build trust with potential customers.

6. Monitor social media activity

You should also monitor customer feedback on social media platforms. It helps you to address any issues quickly and effectively. This will show customers that you care about their satisfaction and are always striving to improve your service.

You can use social media listening tools such as Hootsuite, and Brandwatch. These tools can help identify social media trends and respond to customers quickly.

7. Develop a social media content calendar

Canva's content planner feature that is very useful in social media strategy for eCommerce

A social media content calendar will help you plan out what content to post in advance. It helps you ensure that your social channels are always active and engaging.

Use calendar tools such as Canva’s content planner or any other online calendar tool available. You can also create your own social media content calendar with Google Sheets.

Apply this social media strategy for eCommerce to be sure that everything is organized and consistent with your social media posts.

8. Post regularly

Regular posting will help you increase brand awareness and reach potential customers. Keep your followers engaged and generate more social media conversations.

Users are more likely to engage with posts that are frequent and relevant. Post regularly and keep your followers up-to-date on promotions or new products. But regularly means not too often as social media users tend to get annoyed with nonstop posts.

9. Integrate social media with other channels

Integrate your social media with other marketing channels. This can help you reach more people and drive more sales.

You can add social sharing buttons on product pages. It enables customers to share what they’ve purchased. This will help you get more organic traffic and social proof.

Additionally, you can segment your subscribers based on social media interactions. Send specific content to your subscribers. This will help you build stronger relationships with them.

10. Make use of automation tools

Automation tools can save you time and resources when managing social media accounts. These tools will help you post content regularly by setting a schedule for a post. It also helps in increasing engagement and monitoring social conversations more efficiently.

They have a lot of great features that can help you out on almost any social media-related task.

11. Measure social media performance

Graphic image of analytics report in social media strategy for eCommerce.

Measuring your performance is key to tracking the success of your social media campaigns. It helps you understand what strategies work and what’s not.

Use analytics tools such as Google Analytics to measure your social media performance.

12. Optimize social media campaigns

Once you have analyzed your performance, use the data to optimize your social media campaigns. This will help you identify which strategies work and which don’t.

Use A/B testing to compare different social media campaigns and determine the best way to get results. You can also use some analytics tools to help you identify what kind of content is performing well. Then you can tweak or modify it accordingly.


Social media is a powerful tool that can be used to drive traffic and sales for eCommerce businesses. Develop a strategy that aligns with your goals and audience to use social media effectively for your business.

Remember that social media is an ever-changing landscape. Keep up with the latest social media trends and constantly review your performance. This will help you optimize your campaigns and ultimately achieve more success.

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