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10 Best Internet Marketing Strategies That Will Surely Boost Your Business

Woman planning with the best internet marketing strategies to apply for her business

Navigating the world of internet marketing without knowing the best internet marketing strategies can feel like trying to plow a field with a teaspoon for those just jumping. You’re eager to see your efforts bloom quickly without draining your wallet. Amidst a sea of so-called “gurus” with big promises, it’s easy to feel lost in a haystack of advice.

The breath of fresh air? You don’t need to break the bank or be a digital whiz to start reaping the rewards of your internet marketing endeavors. There are strategies that stand the test of time, robust as a well-built barn and ready to elevate your online presence and, ultimately, your business.

Here, we’ll walk you through 10 best internet marketing strategies tailored to breathe life into your business. These strategies are not just hearsay; they’re time-tested and proven pathways to make your online presence not only recognized but revered.

What makes these strategies the “best”?

Throwing your hat into the internet marketing ring without a plan is like trying to catch fish in a vast ocean with your bare hands. It’s essential to arm yourself with strategies that are not just good on paper but bring real results.

But what exactly sets these strategies apart? Well, for starters:

  • They’re Effective: These aren’t just shots in the dark. We’re talking about tried-and-true methods that bring real, measurable results to your digital doorstep. Whether it’s boosting your brand visibility or driving sales, these strategies are where the rubber meets the road.
  • They’re Efficient: Time is money, and in the digital world, this couldn’t be truer. The strategies we’ve homed in on don’t just work; they work without demanding every waking moment of your time or every last penny in your budget.
  • They’re Scalable: Whether you’re just planting the seeds of your internet-based business or you’re looking to expand your digital acreage, these strategies grow right alongside your business, ensuring that your marketing efforts are always in lockstep with your business needs.

Now, you might have encountered other methods that seemed effective, but the strategies we’re about to explore are the cream of the crop — meeting all three criteria and then some.

Without further ado, here’s a closer look at the best internet marketing strategies designed to take your business from a budding startup to a thriving online powerhouse.

The 10 Best Internet Marketing Strategies

1. SEO is Your Best Friend

Make sure your website is optimized for search engines if you want people to find it. To find information, people use search engines such as Google and Bing. And if your website doesn’t show up in the search results, you’re missing out on a lot of potential traffic.

Doing SEO will also help you rank higher in search engine results pages (SERPs), which will result in more traffic to your website. This traffic is most likely to convert into customers and subscribers.

SEO steps to ranking

To make your website more search engine friendly, start by doing keyword research to find the right keywords to target.

Then, make sure your website is well-organized and easy to navigate. Use descriptive titles and clear calls to action (CTAs) to help visitors know what to do next.

And finally, work on speeding up your website load times. A fast website will keep visitors from getting frustrated and clicking away.

Reducing your website’s load time isn’t just about keeping visitors happy; it’s also a factor that search engines use to rank your site. You can start by optimizing images, leveraging browser caching, and minimizing the use of heavy scripts and plugins.

Additionally, consider using a Content Delivery Network (CDN) to distribute the load of delivering content. Tools like Google’s PageSpeed Insights can offer personalized recommendations on how to improve your website’s performance. By prioritizing speed, you not only enhance user experience but also bolster your SEO efforts, pushing your site higher in search results and attracting more visitors.

Check out our article about the best SEO practices that help boost your search engine rankings.

2. Use PPC (Pay-Per-Click) Advertising

PPC advertising is a type of advertising in which you only pay when someone clicks on your ad. It’s an effective way to drive traffic to your website because you only pay for the results you get. 

And because you can target your ads to specific audiences, PPC can be an efficient way to use your marketing budget.

When using PPC advertising, you’ll need to choose the right keywords and create effective ad copy. You’ll also need to bid on those keywords in order to get your ads in front of your target audience.

To start creating your PPC campaign, check out Google Ads, Microsoft Advertising, and Amazon Advertising. These are all popular PPC platforms that can help you get started in this form of internet marketing.

3. Engage in Email Marketing

Email marketing is one of the most effective ways to keep in touch with your customers and build relationships with them. This is one of the oldest and most effective strategies around. That’s the reason why it’s included in our list of the best internet marketing strategies.

It’s a great way to promote your products and services, as well as drive traffic to your website.

sample of email subscribe form to implement the best internet marketing strategies

To do email marketing effectively, you’ll need to build a list of subscribers. Offering something valuable in return for an email address is one way to do this. Other ways to grow your list include using a lead magnet, running a contest, or using pop-ups on your website.

Once you have a list of subscribers, start sending them helpful emails that promote your products and services. You can also use email marketing to send coupons, announcements, and special offers.

A study by the DMA shows email marketing’s high efficacy: every $1 spent yields around $42 in return. This ROI outperforms other digital marketing strategies, emphasizing the need for a strategic and well-managed email marketing approach in your overall marketing plan to boost profits.

If you need tools to help with your email marketing, check out our article about 10 of the best email marketing software as your guide.

4. Use Social Media

Social media may be an excellent tool for connecting with present and prospective consumers. It’s also a great way to promote your products and services, as well as drive traffic to your website.

Build a social media presence to make people aware of your brand and what you have to offer.  And then use those platforms to build relationships and interact with your audience.

You may also run adverts and promotions on social media. These can be effective in driving traffic and generating leads. Ads can be targeted to specific audiences, which makes them more likely to convert into customers.

sample of a company that uses facebook ads implementing one of the best internet marketing strategies

When using social media for internet marketing, it’s important to choose the right platform for your business. Every platform has different types of users and different purposes.

The most popular social media platforms used by many businesses today are Facebook, Twitter, LinkedIn, and Instagram. But there are many other platforms out there that can also be effective.

When using social media, it’s important to post regularly and interact with your followers. You should also try to provide valuable and interesting content that will help to promote your business.

Read our article about how to create a social media marketing strategy to learn more about using social media for your business.

5. Do Affiliate Marketing

Affiliate marketing is a type of performance-based marketing. This means that you only get paid if someone takes an action, such as making a purchase or signing up for a newsletter. 

It’s a great way to promote your products and services, as well as drive traffic to your website. And because you only pay for results, it can be a very efficient use of your marketing budget.

To get started with affiliate marketing, find affiliates who are willing to promote your products or services. Then, work on creating an effective affiliate marketing program that will help you to get the most out of your affiliates.

6. Market Through Videos

Videos are an excellent method to engage with both new and present clients. They’re also a great way to promote your products and services, as well as drive traffic to your website.

Create videos that are helpful, informative, and entertaining. And then use those videos to promote your business. You can post them on social media, run ads, or include them on your website.

You can also use video marketing to create product demonstrations, how-to guides, and other types of videos that will help to promote your business. 

You’ll need to create engaging and informative videos that will interest your target audience. You should also make sure to optimize your videos for search engines so that people can easily find them.

There are a number of tools that can help you to create videos, including video editing software, screen capture software, and animation software. There are also some platforms that allows you to upload and share videos to be used for marketing purposes, such as YouTube and Vimeo.

7. Create Compelling Content

Content is still king in terms of internet marketing.

Creating compelling and interesting content will help to promote your business, as well as drive traffic to your website. You can create content in the form of blog posts, articles, infographics, and even videos.

When creating content, make sure to do keyword research so that you can target the right keywords. You should also try to make your content as engaging and informative as possible.

You can hire a freelance writer to help you create content, or you can create it yourself. If you’re not a good writer, there are a number of tools that can help you to create better content, such as grammar checkers and online dictionaries.

Writing can be a time-consuming task, so it’s important to plan ahead and create a content calendar. This will help you to stay on track and make sure that you’re creating new content on a regular basis.

8. Conversion Optimization

Conversion optimization is the process of making sure that your website is designed in such a way that it encourages people to take the desired action.

Optimizing call-to-actions as one of the best internet marketing strategies

This could be something like signing up for a newsletter, making a purchase, or filling out a contact form.

It is important to make sure that your website is designed in an effective and user-friendly way. This will help to increase the likelihood of people taking the desired action.

There are a number of things that you can do to optimize your website for conversions, including A/B testing, designing effective calls to action, and making sure that your website is mobile-friendly.

Test different elements of your website to find which ones work best. You should also make your website simple to use and browse.

Keep note of your conversions so you can see what works and what doesn’t. You may track your conversions using Google Analytics.

9. Create and Offer Freebies

Freebies are a great way to promote your products and services, as well as drive traffic to your website. We can say that it is surely one of the best internet marketing strategies because it’s so effective and many businesses have been using it for a long time.

People love getting free stuff, so offering something for free is an easy way to get people interested in what you have to offer. Just make sure that the freebie you offer is something that is relevant to your business.

Some examples of freebies include eBooks, white papers, templates, and courses. You can also offer discounts or coupons.

The key is to make sure that your freebie is high quality and valuable. This way, people will be more likely to take action and sign up for your newsletter or make a purchase.

10. Managing Business Reputation

Online reviews are a great way to manage your business reputation.

Encourage customers and clients to leave reviews on popular review sites, such as Google and Yelp. You can also reply to bad reviews professionally and positively.

It’s also a good idea to actively monitor what people are saying about your business online. This can be done through Google Alerts or other similar services.

Addressing and resolving negative concerns regarding your company will also assist to improve your company’s reputation. An example might be a customer who had a bad experience and you make it right for them. This will show others that you care about your customers and are willing to go the extra mile to ensure their satisfaction.

Final Thoughts

The importance of implementing any of the best internet marketing strategies in this list cannot be overstated. While the landscape is constantly evolving, staying informed and adaptable is key to success. Each strategy plays a crucial role in building a strong online presence.

Remember, the goal is not just to attract visitors but to convert them into loyal customers. Consistency, quality content, and engagement are your best tools in this endeavor. By focusing on these strategies, you set the foundation for a robust digital footprint that will elevate your business in the eyes of your target audience. Stay committed, be patient, and the results will follow.

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