Learn how to streamline your content scheduling and keep your socials active with GoHighLevel’s built-in automation tools
Still logging in to every social platform just to get a post out?
If your team is posting manually, missing days, or wasting time juggling logins, you’re not alone. And you’re also doing it the hard way.
With automated social posting through GoHighLevel’s Social Planner, you can build a consistent brand presence without the burnout. Whether you’re running one account or managing social for 20+ clients, this tool was made for scale.
In this guide, you’ll get a full step-by-step walkthrough on how to connect your accounts, create and schedule posts, and manage multiple platforms with ease. It’s fast, white-label ready, and built to make you look like a hero to your clients.
Automated social posting with GoHighLevel’s Social Planner helps you stay visible, save time, and manage all your social content from one smart dashboard.
Connect Your Facebook Account First
Before you can schedule a single post, you need to hook up your social media accounts. Start with Facebook. It’s the foundation for most social strategies.
Here’s how to connect it in under 2 minutes:
1. Inside your GHL account, go to Marketing > Social Planner > Settings (click the gear icon).
2. Click “Connect Social” and select Facebook.
4. Choose the Facebook page(s) you want to manage.
5. Hit Add, and boom! You’re connected.
That’s it. No code. No tech headaches. Just a clean connection between your GoHighLevel account and the world’s largest social network.
Now you’re ready to post directly from your CRM dashboard. No more tab hopping.
Want to go further? Once Facebook is connected, you’ll be able to pull in Instagram too (if they’re linked). You can add other platforms later, but Facebook’s the non-negotiable first step.
Create Posts Using Templates
No need to start from scratch every time. GoHighLevel’s Social Planner gives you pre-built post templates that you can customize in seconds, perfect for busy agencies or business owners who want speed without sacrificing quality.
Here’s how to create a post using templates:
1. Go to Marketing > Social Planner > New Post > Social Planner Templates.
2. Browse or search through the library of templates. Use filters to narrow it down by style or goal.
3. Click Preview on any template to see how it looks.
4. Click Continue when you find one that fits.
5. Click the "Select Socials" in the right side of the template to pick your platforms (like Facebook or Instagram).
6. In the pop-up Schedule Post modal, choose your account(s), select a day/s, and set the publish time.
6. Hit Schedule Posts and you’re done.
Using templates helps you stay on-brand, on-time, and consistently active even if you’re managing content for multiple clients.
These aren’t just basic placeholders either. The Social Planner’s templates are designed to catch attention and drive engagement, so you can build momentum without reinventing the wheel every week.
Build Custom Posts From Scratch
Want total creative control? GoHighLevel lets you ditch the templates and build exactly what you want, your voice, your visuals, your vibe.
Here’s how to create a fully custom post inside the Social Planner:
1. Head to Marketing > Social Planner > New Post > Create New Post.
2. Choose your platform(s)—Facebook, Instagram, Google Business Profile, etc.
3. Write your post copy, drop in images, videos, or links.
4. Add emojis, hashtags, or mentions to increase reach.
5. Decide how and when to publish:
- Post now
- Schedule for later
- Save as draft
- Send for approval (great for team workflows)
- Set as a recurring post (perfect for evergreen promos)
This is where your brand’s tone shines. Custom posts are ideal for big announcements, seasonal offers, or anything that needs a personal touch.
Want to look even more pro? Upload branded images or videos from your Media Library. You’re building a content system, not just pushing out one-offs.
And the best part? It all happens in one dashboard. No more bouncing between tools.
Add More Social Accounts
You’re not just managing one platform, so why act like it?
Whether you’re running your own business or handling 10+ client brands, connecting all your social media accounts in one place is a game-changer. GoHighLevel makes this easy.
Here’s how to add more platforms beyond Facebook:
1. Head back to Marketing > Social Planner > Settings (gear icon).
2. Click Connect Social.
3. Choose the next platform you want to add:
- Instagram (via your connected Facebook account)
- Google Business Profile
- YouTube
- etc.
4. Follow the login prompts and grant permissions.
5. Select the page or profile you want to manage, then verify the connection.
Each platform you connect unlocks more scheduling power. You’ll be able to push out content across all channels at once or fine-tune your strategy for each one.
Why this matters:
No more logging into separate apps or delegating posting to someone else at the last minute. Your content strategy becomes automated, centralized, and scalable.
Managing multiple brands or clients? Connect their accounts and toggle between them in seconds. Total control, zero chaos.
Pro Tips for Consistent Results
Automated social posting is only as good as your plan. Here’s how to get the most out of GHL’s Social Planner without burning out or ghosting your audience.
1. Mix Templates + Custom Content
Use templates for consistency and speed, but mix in personal or brand-specific posts regularly. That balance keeps your feed authentic and professional.
2. Use Recurring Scheduling
For evergreen content like testimonials, FAQs, or weekly promos, use the recurring post feature. Set it and forget it, while staying visible all month long.
3. Schedule Content in Batches
Don’t waste energy posting daily. Instead, schedule a week (or month) of content in one session. Knock it out in an hour, then move on with your life.
4. Track Engagement
Inside the Social Planner, review your post performance to see what’s hitting. More likes, comments, and clicks = more reach. Lean into what’s working.
5. Build a Posting Rhythm
Stick to a cadence your audience can count on. Daily, 3x/week, or even once a week, just keep it consistent. Social media favors consistency over volume.
Bonus Tip for Agencies:
Duplicate successful post structures across multiple clients by cloning or repurposing posts inside their sub-accounts. Scale without more effort.
Why This Matters for Agencies
If you’re running an agency or managing social for multiple clients, you already know, posting consistently is a beast. But GoHighLevel flips the script.
With automated social posting:
- You eliminate daily posting stress
- You manage all accounts from one dashboard
- You scale social media services without adding headcount
The Social Planner isn’t just another scheduler. It’s your agency’s control center for content. It saves time, reduces errors, and gives clients a polished brand presence that feels effortless.
You’re not just checking a box. You’re delivering real value, wrapped in efficiency.
Here’s what to do next:
- Connect your social accounts (start with Facebook)
- Build a few posts using templates
- Customize one from scratch
- Add your other platforms
- Repeat weekly for your clients and charge accordingly
This is the kind of automation that levels you up. Less manual work, more client wins.
