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The Best Video Editing Tools for Internet Marketers

Featured image for the list of best video editing tools list

As an internet marketer, you may find yourself in need of a good video editing tool from time to time. Whether you’re creating product demonstration videos, marketing videos, or just helpful how-to videos for your website or blog, having a good video editor can make the process a lot easier.

Videos are a powerful marketing tool that can help internet marketers boost their online visibility and reach a larger audience. It also helps to build trust with potential customers and foster relationships with existing ones.

However, making high-quality videos may take a lot of time and money. This is when video editing tools come in handy. With the right tool, you can save time and money while still creating professional-looking videos. You don’t need to be a Hollywood director or editor to create great videos; you just need the right tools.

How video impacts your marketing strategy

  • Video can be a strong marketing asset if managed right. It can help you:
  • Build trust with potential customers: People are more likely to buy from companies they know, like, and trust. Video helps you build that trust by allowing potential customers to see who you are and what your company is all about.
  • Foster relationships with existing customers: Video helps you stay in touch with your existing customers and keep them updated on your latest products and services.
  • Increase online visibility: A well-optimized video can help you attract new visitors to your website and generate more leads.
  • Reach a larger audience: With the right platform, you can reach a global audience with your video content.

Types of videos you can create

The type of video you create will depend on your marketing goals. Here are some popular types of videos internet marketers use:

  • Product demonstration videos: These videos show potential customers how your products or services work. They’re often used in email marketing campaigns and on social media.
  • How-to videos: These videos provide helpful instructions on how to use your products or services. They can be used on your website, blog, or social media channels.
  • Brand awareness videos: These videos help introduce your brand to a new audience and raise awareness of your products or services.
  • Customer testimonial videos: These videos feature existing customers talking about their positive experiences with your company. They aid in establishing credibility and trust with potential clients.

The best video editing tools for internet marketers

Now that you understand the importance of video in marketing, it’s time to choose the right tool for your needs.

We will just list those video editing tools that are made especially for marketers. These tools are created to make editing videos easy and fast, without compromising quality. Along with this, we will not include those tools that are so complicated that you need to learn how to use them for a couple of days/weeks before starting to edit or create your videos.

So, without further ado, here are the best video editing tools for internet marketers:

Invideo user interface

InVideo is a cloud-based video editor that’s simple to use and packed with features. It belongs to our list of best video editing software because it is perfect for creating professional-looking videos quickly and easily.

It has an extensive library of up to 5,000 built-in templates, so you can create a video from scratch or start with a template and customize it to fit your needs. InVideo also has a huge selection of royalty-free music and sound effects to make your videos more engaging.

Its in-built media library consists of 8 million+ royalty free images from iStock, Storyblocks, and Shutterstock that can be used to make your videos more visually appealing. You can also upload your own images and videos to use in your projects.

InVideo’s in-built auto text-to-speech technology is impressive. It can automatically convert text into natural-sounding speech, making it easy to add narration to your videos. Aside from this, you can also customize the pitch, speed, and accent of the speech to match your needs. Whether you want to cut, apply a fade in or fade out effect, or loop audio, editing an audio is simple.

You can make your videos more engaging with the use of its wide range of animations and predefined color filters. It has multiple brand kits that you can use to create videos for your brand. Its brand kit feature includes templates, music, and sound effects that are specifically designed for branding purposes.

In addition, InVideo has a team collaboration feature that lets you share projects with other users and give them access to edit the video. This is perfect for when you’re working on videos as part of a team.


InVideo’s pricing starts at $15/month for the Business plan. The Unlimited plan costs $30/month. Both paid plans allow you to create 1080p videos without their watermark on your videos.

It also offers a free plan that lets you create 720p videos with a watermark and doesn’t include any video exports.Y

Clipchamp's video editor UI

Clipchamp is a browser-based video editor that makes it easy to create professional-looking videos without having to download any software. It has an extensive range of features and is suitable for both beginners and advanced users.

The user interface is simple and straightforward. Clipchamp has a library of built-in video templates that you can use to create your videos from scratch or start with a template and customize it to your liking.

You can rotate videos clockwise or counterclockwise by 90 and 180 degrees. You’ll gonna need its rotating feature if you accidentally recorded your video in the wrong orientation.

Editing features such as trim, split, and combine multiple videos are available. This is helpful if you want to create a montage or edit out sections of your video that you don’t want to include.

Clipchamp also has a range of built-in audio and video effects that you can use to enhance your videos. These include filters, transitions, and fades. Manually modify and balance colors, add backgrounds, and change the opacity of colored video overlays. Aside from that, you can also use the Chroma Key feature to remove the background from your videos entirely. This is perfect for creating green screen effects.

You can add your own logo or watermark to your videos with the Brand feature. This is an excellent method to customize and add branding to your videos.

The text-to-speech feature is useful for creating voice-overs for your videos. You can simply type in the text that you want to be spoken and Clipchamp will convert it into speech. There are a lot of voice options to choose from so you can find the perfect one for your video.

Unlike other online video editing tools, Clipchamp doesn’t put a watermark on your videos in its free plan. They only add watermarks on videos that use premium stock media or features.


Clipchamp offers a free plan with limited features and a premium plan for $11.99 per month which includes unlimited exports, access to premium stock media, and content backup.

Wevideo's user interface, one of the best video editing tools

WeVideo is another tool on our best video editing tools list that is widely used for business and educational purposes. This tool is a cloud-based video editor that offers excellent timeline-based editing tools. It is feature-rich and supports various file formats such as MP4, MOV, and more. You can also use this tool to record videos from your webcam or phone’s camera.

The coolest feature of WeVideo is that it comes with screencasting capabilities. This means you can record your screen and your voice at the same time to create engaging tutorial videos or product demos.

WeVideo has easy-to-use tools like trim, split, merge, and flip, which let you edit your videos fast. Also, it got you covered when you need to crop or resize your videos for social media.

You can create awesome video effects with WeVideo’s green screen, picture-in-picture, and split-screen features. In addition, if you want to add some intrigue to your videos, WeVideo’s animation tools will come in handy.

Professional and Business plan users of WeVideo can manage brand assets like logos, fonts, and colors, and create brand video templates. This is a great way to ensure that all your videos have a consistent look and feel, which can help build your brand identity. With over a million pieces of stock media, including videos, images, and music tracks, you’ll never run out of creative options with WeVideo.

You can edit your videos wherever you are as WeVideo has apps for both Android and iOS devices.


It has a free plan with limited features and two paid plans – Creator and Business. The Creator plan is priced at $9.99 per month and the Business plan is priced at $36.99 per month. In the Business plan, you can publish videos with unlimited duration and up to 4K Ultra HD resolution. And like many video editing tools, your video will have a watermark if you use the free plan.

Doodleoze sketch video preview

Unlike the other tools here in our best video editing tools list, Doodleoze is a PC software that helps you edit and create doodle videos. The software is designed with an array of templates, tools, and features that make it easy for even complete beginners to edit and create engaging doodle videos.

Doodleoze comes with over 500 sketch images (both black, white, and colored), 100 Full HD background videos, and access to over 300 fonts. You can also draw on a variety of different surfaces as your background including whiteboard, blackboard, greenboard, paperboard, and glassboard.

Doodleoze supports frame-accurate seeking, which means you can easily find and edit the exact frames you need in your videos. This is especially helpful when you need to make precise edits or corrections.

Blackmagic Design SDI and HDMI are also supported for input and preview monitoring. This means you can use Doodleoze with a variety of different types of devices and get high-quality results.

Screen, webcam, and audio capture are all supported with Doodleoze. It also supports network stream playback that makes it easy to play back your videos on a variety of different devices.

Doodleoze supports resolutions up to 4k and captures from SDI, HDMI, webcam, JACK & Pulse audio, IP stream, X11 screen, and Windows DirectShow devices. This makes it easy to get high-quality results, even when working with very large or high-resolution files.

Multiple dockable and undockable panels are available in Doodleoze. With it, you can easily customize your workspace to match your needs and preferences. It supports drag-n-drop which makes it easier to add assets to the project.

Furthermore, if you get a little confused about the software, there is a step-by-step user guide available on the Doodleoze website.


You can purchase Doodleoze for a one-time payment of $34 for the personal license or $37 for the commercial license. There are no monthly or annual fees. You will also receive free lifetime updates with your purchase.

Canva video editor UI

Canva is popularly known as an online design platform but it also has a video editing tool that’s just as good. No wonder why we include it in one of the best video editing tools we recommend for marketers. It’s easy and simple to use yet still very powerful like their graphic design platform.

The interface is uncluttered and similar to most design tools. The left sidebar has all the options you need while the center part is your workspace. You can easily add text, images, videos, shapes, and even animated elements from their library of pre-made templates and assets.

Editing your video with Canva is as easy as drag-and-drop. Simply add the element you want to your video then position it where you want it. You can also change the duration of each element or frame by dragging the edges.

With this tool, you can polish your videos with some audio magic. You can add tracks, sound effects, voice-overs, and even music from their library of royalty-free assets.

Pre-sized formats are available for YouTube intros, social media videos, and ads. Aside from that, you can also upload your own custom dimensions if you need to.

To help you start your project, there are thousands of customizable templates you can use. You can easily find the one that suits your needs as these are categorized by industry.

Create your video with the feel of a cohesive company by utilizing Canva’s brand kit. Store your colors and logos all in one place for easy access. And you can schedule your uploads across all social platforms with their content planner.

Canva's content planner

Moreover, real-time collaboration is also possible with Canva. This way, you can work on your project with team members even if they’re not in the same location as you are.

Canva is available as a web-based application and also has a desktop app that you can download. This means you can work offline and internet-free if you need to.


Canva has a free plan with limited features and access to its library of assets. Their Pro plan costs $12.99 per month for one person and $14.99 per month for a team of up to 5 people. This gives you access to more features, templates, and assets.

One of the best video editing tools Filmora user interface

Filmora is a video editor that can be downloaded on Windows. It has a variety of features that make it a great choice for those looking to edit their videos. Filmora has more than 200 Instant Mode and Preset Templates, 10+ million Stock Media, and built-in free stock photos, images, stickers, GIFs, and videos. Moreover, it is very user-friendly and has a wide range of options for those who are looking to edit their videos.

Filmora has a variety of plugin effects that can make your videos more attractive. The plugin effects include Filmstock, AI Portrait, Boris FX, and NewBlue FX. With these plugin effects, you can easily add cinematic effects, portrait enhancements, and more to your videos. They are simple to use and may be applied with a few mouse clicks.

The Auto beat sync feature in Filmora allows you to automatically sync your video with the audio. Undoubtedly, this is such a great feature for those who want to create music videos or edit video footage that has been recorded with a separate audio source.

Filmora has a number of advanced editing functions that make it a great choice for those looking to edit their videos. These functions include keyframing, motion tracking, speed ramping, split screen, green screen, and mask and blend.

You may add movement and life to your videos with ease by utilizing keyframing. Motion tracking allows you to track and edit the movement of objects in your videos. Other than that, its speed ramping allows you to adjust your video’s speed with better control of your keyframes. This function gives you more creative control over your videos and can create unique cinematic effects. Its split screen feature is a great way to have more fun by using multiple screens. This will let you tell your story in a unique way. With the Green screen feature, you can easily remove the background from your videos and replace it with another background. Finally, with the mask and blend feature, you can apply different masks to your video and blend them together to create unique effects.


The Individual plan starts at $19.99 per month and the Team Plan starts at $155.88 per year (1 user). There is also a free plan that allows you to save your video but with a huge watermark across it (around 20% of the video) which can be fixed by purchasing their paid plans.

Editor screen of one of the best video editing tools Animoto

Animoto is an online video editor that makes it easy to create professional videos in minutes. With Animoto, you can quickly and easily create videos that are perfect for sharing on social media or sending to clients. You can even create video ads that run before other videos on YouTube.

You can start creating your video by choosing a storyboard template, adding your photos and video clips, and then customizing the look and feel of your video with over 40 professional fonts. And without leaving the platform, you can trim your footage, crop your photos, and adjust the timing of your media.

If you already have a recorded video, you can upload it to Animoto and use the platform to edit it into a stunning video. You can add voice-over and edit the timing of your audio to match the visuals. You can also add text overlays to highlight key points in your video, or use the platform’s built-in music library to choose the perfect soundtrack for your video.

There are three aspect ratios to choose from when creating your video: 1:1, 4:5, or 16:9.  With it, you can reach people whether they’re watching on a phone, tablet, or desktop computer.

There are 3,000+ licensed songs available to choose from, or you can upload your own. You can customize the colors in your video to match your brand and even add your logo as a watermark.

Another great feature of Animoto is its Video Commenting Tool. This allows your team to give feedback on your video directly in the video editor. You can see their comments within certain time stamps. And because of that, you can easily see what your team is referring. This makes it easy to keep track of what everyone is saying and make sure that all feedback is addressed.

You can create an unlimited number of videos with a free Animoto account. However, there are some limitations on the length of your videos and the quality of the exported video. If you upgrade to a paid plan, you’ll be able to create videos that are up to 30 minutes long and export them in 1080p HD.


Animoto offers a free plan that allows you to create unlimited videos with their watermark. If you want to publish a video without Animoto’s watermark, you can upgrade to one of their paid plans which costs $8 per month for the Basic Plan, $15 per month for the Professional Plan, or $39 per month for the Professional Plus Plan.

Preview of Camtasia's editor screen

Camtasia makes recording your screen and creating polished, professional-looking videos simple. With just a few clicks, you can start recording your screen and creating high-quality videos. Camtasia is the perfect tool for creating tutorial videos, product demos, and other marketing videos.

The best part about Camtasia is that it’s very user-friendly. Even if you’ve never used video editing software before, you’ll be able to create high-quality videos with Camtasia. There’s no need for expensive video editing software or a professional video editor. Camtasia does all the heavy lifting for you.

Camtasia comes with a library of pre-built video templates and themes that make it easy to get started. Once you’ve chosen a template and added your content, you’re ready to begin. If you want more control over your video, you can always record your screen and add a few effects.

In a single file, you may share your templates, libraries, themes, shortcuts, favorites, and presets. Camtasia makes it easy to collaborate with others on video projects.

Camtasia lets you create interactive videos with their Interactivity + Quizzing feature which is a great way to engage your viewers or test their knowledge. With it, you can add quizzes to your videos that test your viewers’ knowledge of the topic you’re discussing. This is a great way to keep your viewers engaged and help them learn more about the topic you’re discussing.

Moreover, you can add annotations to your video using Camtasia’s annotation tool. This is a great way to point out important parts of your video or add additional information.


Camtasia has a 30-day free trial that allows you to try all the features of the software. After the free trial, Camtasia costs $299.99 which can be paid as a one-time fee.

Trimming a video using Adobe Express

Unlike Adobe’s popular video editing software Premiere Pro, Adobe Express is an online video editor designed for quick and easy video editing on the go. With a streamlined interface and basic features, it’s perfect for those times when you need to make a quick edit or trim a video clip without all the fuss.

There are thousands of templates available that you can use for social media graphics, stories, and more. You can also access the Adobe Stock royalty-free photo collection with millions of on-trend and seasonal images. (Adobe Express membership required.)

If you want to get the look you want with easy-to-apply effects, filters, textures, and overlays, Adobe Express is the perfect tool for you. And if you need to cut out backgrounds without having to outline your subject, you can do that too.

Tons of images, icons, backgrounds, and design assets are available for you to discover and use for your project. And when you’re ready to share, you can publish directly to social media or schedule your post for later.

Clearly, Adobe Express is such a great choice for those times when you need to edit a video quickly and easily. With its customizable templates and easy-to-use tools, you can create stunning visuals that reflect your brand.

In addition, template, assets, and brand identity are shareable across your team so content consistently reflects your look. You can save your favorite templates to your library for a faster start.


Adobe Express is available for free but a tiny watermark can be seen on the bottom right corner of your published videos. And for only $9.99 per month, you can get the Premium plan which includes a 30-day free trial.

Wave.video's auto caption feature

The list of the best video editing tools is not complete without Wave.video.  It’s an online video editor that has all the features you need to create amazing videos easily.

Just like most video editing tools, it also has basic editing tools such as trim, crop, rotate, and more.  But what sets Wave.video apart is its wide range of video templates that you can use to create professional-looking videos in minutes.

It has a huge library of stock photos and videos that you can use for your projects. In addition, it’s very easy to use and even beginners can create great-looking videos with Wave.

You can add editable auto-generated captions and custom subtitles to your videos in a snap. Simply upload your video and Wave.video will transcribe it for you. You can then edit the captions to perfection.

If you want to create a video collage, Wave.video has a wide selection of layouts and grids that you can use. Aside from that, you can also add text overlays, stickers, and other elements to make your collage more interesting.

You can also add a part of your video where an important detail is zoomed in as the video is playing. This is perfect for instructional or tutorial videos.


It offers 3 paid plans: Streamer at $20 per month, Creator at $30 per month, and Business plan at $60 per month. There’s also a free plan that has limited features.

Final Thoughts

Being a marketer that doesn’t have complete knowledge of editing or creating videos should not be a limitation to enter the video marketing world. Moreover, there are many platforms and software with super friendly interfaces, that will allow you to create videos without complications.

Creating a video doesn’t need to be expensive. In most cases, you will only need your phone or a webcam, and some creativity. If you want to take your video marketing to the next level, you can try some of these best video editing tools we’ve listed.

With an easy-to-use video editing tool, you can create high-quality videos without spending a lot of time or money. 

Above all, remember that consistency is the key to success. Try to post videos regularly, and you will see how your audience will grow exponentially.

There are other must-have tools for digital marketing that you’ll need in your journey. So better check them out.

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