If you’re looking to improve your website’s ranking on search engine results pages (SERPs), then you need to use the best SEO tools available.
Google evaluates every website using more than 200 factors to determine its ranking. This means there’s a lot to keep track of if you want to maintain or improve your position on SERPs. That’s the reason why you’ll need tools that can help you track your SEO progress and performance.
Why Use SEO Tools?
SEO tools make the process of optimization much simpler. By automating some of the tedious and time-consuming tasks, they free up your valuable time so that you can focus on other aspects of your business.
In addition, SEO tools can provide valuable insights and data that can help you make informed decisions about your optimization efforts.
What are the criteria for choosing the best SEO tools?
There are a number of factors to consider when choosing an SEO tool.
- Ease of use: It should be easy to use and understand, even for those with no prior experience.
- Functionality: Must offer a wide range of features and allow you to customize your optimization efforts to meet your specific needs.
- Pricing: It should offer a variety of pricing options to fit any budget.
- Support: The best SEO tools offer excellent customer support in case you have any questions or need help using the tool.
There are plenty of tools that claim to be the best, but not all of them live up to their claims. To save you time and effort, we’ve compiled a list of the best SEO tools that can help you rank higher on SERPs.
List of the best SEO tools you can use for your website
Here’s the list of the best SEO tools you can use.
If you’re using WordPress for your website, then you need to install the Yoast SEO plugin. Yoast is one of the most popular SEO plugins with over 5 million downloads. It’s easy to use and configure, and it offers a wide range of features to help you optimize your website for better ranking.
Yoast SEO has a traffic light system that gives you an indication of how well your post is optimized. This system uses the focus keyword you’ve selected for your post to evaluate the SEO quality of your content. The traffic light system is color coded:
Red: indicates that your post needs improvement
Orange: means that your post is okay but could be better
Green: means that your post is well-optimized
In addition, Yoast SEO can help you improve your website’s readability. It will analyze your content for the use of transition words, sentence length, and paragraph length. Yoast SEO also includes a feature that allows you to preview your post as it would appear in Google search results.
Other features of Yoast SEO include the ability to:
- Generate XML sitemaps
- Optimize titles and meta descriptions
- Set canonical URLs
- Keyword density checker
- Analyzes paragraph structure
Price: Yoast SEO is a free plugin. However, there is a premium version that starts at $99 per year.
Moz Pro is a comprehensive SEO tool that offers a wide range of features to help you optimize your website. It includes a keyword research tool, site audit, rank tracker, and link-building tools.
Moz Pro’s keyword research tool allows you to find the best keywords to target for your optimization efforts. It also provides data on keyword difficulty, search volume, and SERP features.
The site audit tool on Moz Pro checks your website for common SEO issues and provides recommendations to fix them so you can improve your ranking.
The rank tracker tool allows you to track your website’s progress over time. It also provides data on your website’s position in SERPs for different keywords.
Moz Pro’s link-building tools allow you to find opportunities to build links to your website. It also provides data on the quality of your backlinks so you can ensure that you’re only building links from high-quality websites.
Other key features of Moz Pro include:
- Link explorer
- On-page optimization tool
- Local search ranking
- Rank tracker
- Moz Pro campaigns
Price: Moz Pro starts at $99 per month for the standard plan. There is also a Moz Pro medium plan that starts at $179 per month and a Moz Pro large plan that starts at $299 per month. The premium plan is priced at $599 per month.
Semrush is an all-in-one SEO tool that offers a wide range of features to help you optimize your website for better ranking. It is more than just an SEO tool as it specializes in competitive research, link building, and social media.
The competitive research feature on Semrush allows you to find your competitors’ most popular keywords and track their ranking progress over time. It also provides data on your competitor’s backlinks so you can identify opportunities to build links to your website.
Semrush’s link-building tools allow you to find opportunities to build links to your website. It also provides data on the quality of your backlinks so you can ensure that you’re only building links from high-quality websites.
The social media feature on Semrush allows you to track your social media performance and find opportunities to improve your engagement. Its social media toolkit includes a social media post planner, social media tracker, and social media analytics.
Other key features of Semrush include:
- On-page optimization tool
- Technical SEO audit
- Brand monitoring
- PPC keyword tool
- Advertising research
- Keyword difficulty checker
Price: Semrush has 3 different pricing plans: Pro, Guru, and Business. Prices start at $119.95 per month for the Pro plan, $229.95 per month for the Guru plan, and $449.95 per month for the Business plan. Additionally, a 14-day free trial is offered. The free account gives you some features but is limited.
Ahrefs has an all-in-one SEO toolset that includes a wide range of features to help you optimize your website. It offers audit, competitor analysis, keyword research, and rank tracking features.
The audit feature on Ahrefs checks your website for common SEO issues and provides recommendations on how to fix them. This can help you improve your ranking on SERPs.
The competitor analysis feature allows you to track your competitors’ ranking progress over time. It also provides data on their backlinks so you can identify opportunities to build links to your website.
Ahrefs’ keyword research tool allows you to find keywords that are relevant to your business and have a high search volume. It also provides data on keyword difficulty so you can ensure that you’re targeting keywords that you have a chance of ranking for.
Its rank tracking feature lets you see how your website is progressing. Not only does it give you data on your competitors’ rankings, but also how well you are performing in comparison.
Other key features of Ahrefs include:
- Site explorer
- Content explorer
- Batch analysis
- Domain comparison
- API access
Price: Ahrefs has 4 different pricing plans: Lite, Standard, Advanced, and Enterprise. Prices start at $99 per month for the Lite plan, $199 per month for the Standard plan, $399 per month for the Advanced plan, and $999 per month for the Enterprise plan.
They offer free access to their Webmaster Tools with limited features in their Site Explorer & Site Audit tools.
Ubersuggest is a free keyword research tool that provides data on keyword difficulty, search volume, and CPC. Additionally, it provides keyword ideas that are relevant.
The keyword difficulty feature allows you to see how difficult it would be to rank for a particular keyword. It also provides data on the search volume and CPC so you can see if it’s worth targeting that keyword.
Looking up and understanding keywords is important for SEO. If you want to improve your website’s ranking on search engines, then you need to target the right keywords. Ubersuggest makes it easy to find profitable keywords that you can rank for.
This tool is owned by Neil Patel, who is an expert in SEO and digital marketing. He has created a number of other free tools that are also very useful for website owners, including Ubersuggest.
Ubersuggest’s other features include:
- Keyword ideas
- SERP analysis
- Competitor analysis
- SEO trends
Price: Ubersuggest is a free tool. But, Neil Patel also offers a paid version of Ubersuggest that starts at $12 per month for individual users and $20 per month for businesses. For large businesses, he offers enterprise plans that start at $40 per month. This gives you access to additional features, such as competitor analysis and SERP analysis.
Google has a number of tools that can be useful for website owners, including Google Search Console. This tool provides data on your website’s search traffic, including impressions, clicks, and CTR. It also provides information on your website’s organic keywords and ranking position.
This tool is very useful for monitoring your website’s SEO progress. It allows you to see how your website is doing in terms of its ranking on SERPs. It also provides data on the keywords that people are using to find your website and the backlinks that are pointing to your website.
Your sitemap can be submitted to Google Search Console, which can help your website’s pages get indexed faster. Sending your sitemap to Google can also help you get your website’s new content indexed quickly.
To add your website to Google Search Console, you’ll need to verify your website. This is done by adding a meta tag to your website’s home page or by uploading an HTML file to your website. You can use the tool when your website has been verified.
Google Search Console’s other features include:
- Index coverage
- Mobile usability
Price: Google Search Console is a free tool. However, if you want to use it for more than one website, you’ll need to create a separate account for each website.
KWFinder is one of the best SEO tools available on the market. It allows you to quickly and easily find keywords that you can use to rank your website on SERPs. Additionally, KWFinder offers a wide variety of features, including competitor analysis, SEO difficulty ratings, and SERP tracking.
With KWFinder, you can be confident that you’re using the best possible keywords to improve your website’s ranking. And, with its easy-to-use interface and extensive range of features, KWFinder is the perfect tool for both beginners and experienced SEOs alike.
If you are just starting out, you can check what keyword your competitor is ranking for. Just enter their URL into KWFinder and hit “Search”. Then, click on the “Competition” tab to see a list of all the keywords they are ranking for. For each keyword, you will see its SEO difficulty rating. A simpler keyword to rank for is indicated by a lower number.
KWFinder also offers SERP tracking. This allows you to track your progress over time and see how your keywords are performing. To set up SERP tracking, simply click on the “My Keywords” tab and then select the “Track SERPs” button. From here, you can add the keywords you want to track and then view your progress over time.
Other key features of KWFinder include:
- Keyword filtering
- Keyword organizing with list creation
- Keyword metrics and search volume
- Local keyword research
- Domain lookup
- Discover long-tail keywords
Price: It offers 3 types of subscription-based plans. Mangools Basic plan starts at $29.90 per month, Mangools Premium plan starts at $39.90 per month, and Mangools Agency plan starts at $79.90 per month. It has a 10-day free trial that gives you 5 lookups per 24 hours, 25 related and 10 competitor keywords per lookup.
Just like what its name suggests, Spyfu exposes the secret techniques your competitors are using to outrank you on SERPs. It does this by showing you their entire search history as well as the keywords they’re bidding on. This way, you can easily replicate their success and take your business to the next level.
But that’s not all. Spyfu also allows you to see the estimated monthly search volume for each keyword, so you know which ones are worth targeting. Plus, its keyword difficulty tool lets you determine how hard it would be to rank for a certain keyword. This way, you can focus your efforts on the keywords that will give you the biggest return on investment.
In short, Spyfu is the perfect tool for helping you gain an edge over your competitors.
Understanding your competition is essential if you want to beat them at their own game. Spyfu makes this possible with its comprehensive data and easy-to-use interface. It’s no wonder that it’s one of the best SEO tools on the market today.
Other key features:
- Comprehensive data
- Rank tracking
- Competitor analysis
- SERP Analysis
- Keyword difficulty tool
- Compare domain
Pricing: Spyfu has 3 plans: Basic, Professional, and Team. The Basic plan starts at $39 per month, the Professional plan starts at $79 per month, and the Team plan starts at $299 per month. Spyfu can be used for free but with limited features.
Answer the Public is one of the best SEO tools that you can use to help you rank on SERPs. This tool allows you to research what people are searching for online and then provides you with a list of keywords that you can use to optimize your website.
This is a great tool for keyword research, as it provides you with a list of relevant keywords that people are actually searching for. It’s free to use and very easy to use, making it a great choice for those who are new to SEO. If you are looking for a tool that can help you rank on SERPs, then Answer the Public is definitely a tool that you should consider using.
It helps you by turning Google search term predictions into a list of content ideas that you can use to create blog posts, infographics, or even videos. By providing you with a list of content ideas, Answer the Public makes it easy for you to create high-quality content that will help you rank on SERPs.
Your website will also be optimized for “People Also Ask” boxes that appear on SERPs. This is because Answer the Public generates a list of questions that people are asking about your topic. If you can answer these questions on your website, then you will be more likely to appear in these boxes.
Other key features of Answer the Public include:
- Organize your research with folders
- Export to CSV
- Download high-resolution images of insights
- Share insights with team members
Price: Answer the Public is free that limits only 3 searches a day. It also offers a pro plan for businesses that starts at $99 per month and comes with features such as unlimited searches, export to Excel, and team collaboration.
Majestic is one of the best SEO tools that specialize in link-building and analysis. It’s a subscription-based service that provides users with detailed information about the links pointing to their website. This data can be incredibly valuable in helping you to improve your link-building strategy, as well as troubleshoot any issues that may be hindering your progress.
Link building is an essential part of any SEO strategy, and Majestic makes it easier than ever to find quality link opportunities. The service offers a comprehensive link database, as well as powerful tools for analyzing competitor links and identifying link-building opportunities.
In addition to link analysis, Majestic also offers other features that can be useful for SEO purposes. These include:
- Keyword generator
- Site explorer
- Comparing domains
- Trust flow
- Link graph
- Bulk backlink checker
Its Trust Flow Checker feature is particularly useful, as it allows you to see which websites are linking to your site and how trustworthy those links are. This can be helpful in identifying any low-quality links that may be harming your SEO efforts.
Price: Majestic has 3 different subscription options: Lite for $49 per month, Pro for $99 per month, and full API for $399 per month. It also provides a free version that allows you to access the Site Explorer tool but it only provides limited information.
Wrapping things up
These are just some of the best SEO tools that you can use to help you rank on SERPs.
SEO is a complex and ever-changing field, and there are a variety of tools that can help you to improve your ranking.
The best tool for you will depend on your specific needs and goals. However, all of the tools mentioned above are great choices that can help you to achieve success with your SEO efforts.
If you’re serious about improving your SEO, then you need to start using one or more of these tools (depending on their functions). They will help you to improve your website, identify opportunities for link building, and track your progress over time. So what are you waiting for? Start using these tools today and see how they can help you to take your SEO to the next level!
By the way. In your digital marketing journey, you will need a lot of tools to help you along the way. So better check out our article about the digital marketing tools that will help your business grow.