Digital marketing tools are essential for any business looking to advertise online. No matter what size your business is, or what industry you are in, there are digital marketing tools that can help you reach your target market and achieve your desired results.
Using digital marketing tools can help you grow your business in a number of ways, including:
- Increasing your visibility online
- Helping you reach more people
- Enhancing your customer engagement
- Boosting your sales and conversions
They make your marketing strategies less complicated to work out, and also more likely to succeed in today’s digital world.
There are a variety of digital marketing tools available, and which ones you use will depend on your specific needs and goals. However, here are some essential digital marketing tools that all businesses should be using.
1. Website builder or CMS (content management system)
If you want to have a website for your business, you will need to either build it yourself or use a content management system (CMS). A CMS will allow you to create and manage your website without needing to know how to code.
To build your website using CMS, you will need to choose a domain name and hosting plan. Once you have chosen your platform, you can select a template and start adding content. Compare to other options, using CMS is typically much easier to use. If you want to have more control over the design and functionality of your website, you can hire a web developer to build your site from scratch.
Some popular CMS options are WordPress, Joomla, and Drupal.
If you are planning to use a website builder, read our article about the top 5 best website builders.
2. Sales Software Tools
Sales software tools provide services like lead management, contact management, team management, tasks and pipeline management, sales forecasting, etc.
It is difficult to manage a sales team without any software tools. A good sales CRM (customer relationship management) can help you keep track of your customers, deals, and pipeline. It can also automate some of your sales processes, like lead generation and email marketing.
Some popular sales software tools are Salesforce, HubSpot Sales, and Pipedrive.
You can read our article about the best CRM software you can use for your business to help you decide which one to use.
3. Email Marketing Tools
Email marketing tools allow you to automate your email marketing. You can set up automatic emails to be sent to your subscribers when they sign up for your list and when they make a purchase or at regular intervals (such as once per week or month).
Email marketing tools are a great way to stay in touch with your customers and prospects without having to manually send each email. They can also help you build a relationship with your audience and increase sales.
Some popular email marketing tools are Mailchimp, AWeber, and GetResponse.
Check out our list of the best email marketing software to help you out in selecting the right tool for you.
4. SEO (Search Engine Optimization) Tools
Every niche has a sizable number of competitors. And if you want your website to be seen by potential customers, you need to optimize it for search engines.
SEO tools can help you do this by helping you to find the right keywords to target, optimize your website for better search engine ranking, track your progress, and more. They can help you improve your website’s ranking in the search results, which will result in more traffic.
There are many different types of SEO tools, but some common ones are keyword research tools, backlink analysis tools, and rank tracking tools.
Some popular SEO tools are Moz, SEMrush, and Ahrefs.
Check out other best SEO tools that can help boost your website’s rank on SERPs.
5. Social Media Publishing Tools
Social media is one of the best ways to connect with your customers and promote your business. But it can be time-consuming to post regularly on all of your social media accounts. That’s where social media publishing tools come in.
These tools allow you to schedule and publish your content in advance, so you can focus on other aspects of your business. They also provide features like analytics and reporting, so you can see how your posts are performing.
Some popular social media publishing tools are Buffer, Hootsuite, and CoSchedule.
Read our blog about the best social media management tools to know the features of the best tools for social media out there.
6. Web Analytics Tools
Tracking your website’s traffic and analytics is important to understand how your website is performing. It can help you see what pages are popular, where your visitors are coming from, and how they interact with your site.
This information can help you make decisions about the content you publish, the products you sell, and the marketing campaigns you run. It’s a good strategy and practice to track and analyze your website’s data to make improvements where necessary.
There are many different types of web analytics tools, but some common ones are Google Analytics, Crazy Egg, and Mixpanel.
Check out our list of the best digital marketing analytics tools that can help you track your websites’ and campaigns’ performance.
7. Video Creation Tools
Videos are an excellent method to engage your audience while also promoting your products or services. However, making videos can take a lot of time and money.
Thankfully, there are now many tools that make it easy and affordable to create videos. These tools provide templates, stock footage, and editing features that make video creation quick and easy.
Some popular video creation tools are Animoto, Filmora, and Invideo.
Learn more about how videos can impact your marketing and the best video editing tools you can use to create videos easily.
8. Graphic Editing Tools
Images are an effective way to grab attention and convey information. But if you want to stand out, you need to use high-quality images that are well-designed.
Graphic editing tools can help you create professional-looking images for your website, social media, ads, and more. If you want to create high-quality visuals for your website or social media accounts, you’ll surely need to use a graphic editing tool. These tools allow you to create custom graphics, edit photos, and design logos.
Some popular graphic editing tools are Adobe Photoshop, Canva, and PicMonkey.
Learn more about graphic designs and some of the graphic design software you can use.
Final Thoughts
When building a business on the internet, you will need some tools to help you get started. We are lucky today to have these tools that make it easier than ever before to get a business online. These tools will not only help you in building your presence online but also help you achieve your business goals.
These are just some of the digital marketing tools you need for your business online. Of course, there are many more categories of tools out there that can help you with specific tasks or goals. And as your business grows, you may need to add more tools to your arsenal.
