Creating good copy is essential to the success of any marketing campaign. The right copy can make all the difference in whether or not people are interested in what you’re selling.
But copywriting is hard especially if you are not a natural-born writer. However, it can be learned with practice and the use of the right tools.
We are so lucky today because there are copywriting tools available that can help us create a better copy. With the help of these tools, we can easily and quickly come up with copy that is more compelling and easier to read.
What is copywriting
Before we get into the copywriting tools, let’s first define what copywriting is. Copywriting is the art and science of creating copy that sells. It’s the process of creating ad copy, website content, email subject lines, landing pages, and more.
Copywriting is an essential skill for any marketer or business owner who wants to create successful marketing campaigns. It should be noted that copywriting is not the same as content writing. Content writing is about creating informative and interesting articles while copywriting is more focused on selling products or services.
Why copywriting is important
Copywriting is important because it’s the foundation of all marketing. A campaign’s copy may make or ruin it. It can mean the difference between a successful and unsuccessful campaign.
Think about it this way, if you have a great product but your copy is terrible, no one is going to buy it from you. On the other hand, if you have a mediocre product but your copy is great, people are more likely to buy it from you.
This is why copywriting is so important. It is the key to developing successful marketing campaigns.
How do copywriting tools help businesses?
Copywriting tools help businesses in many ways. They can make it easier to come up with copy that is more compelling and easier to read. They can also help you to format your copy so that it is more effective.
These tools can save you time and money by helping you to create a better copy. They can also help you to avoid copywriting mistakes that can cost you dearly in terms of time and money. It automates copywriting processes including the checking of errors and issues that can ruin your copy.
What are the best copywriting tools?
Here are some of the best copywriting tools that you can use to create a better copy:
Grammarly is a spelling and grammar checker that can help you to create a better copy. It can also help you to find and correct errors in your copy. This tool is available as a plugin for Microsoft Word and extension for Chrome, as an app for Android and iOS, and as a web-based app.
What I really like the most about Grammarly is its Chrome extension. This extension will check your spelling and grammar as you type in real-time. It will also highlight any errors so that you can correct them before you hit the “publish” button.
The extension can detect anywhere you make a mistake including on social media, in emails, and even in Google Docs. It’s a great tool for anyone who wants to create a better copy.
Grammar and spelling errors can make your copy look unprofessional. They can also turn people off from reading your copy. That’s why it’s important to use a tool like Grammarly to help you correct them before your audience sees them.
Grammarly offers three plans: free, premium, and business. The premium plan costs $9.60 per month and the business plan costs $15.00 per month. Its Chrome extension is free to use.
HemingwayApp Editor is a great tool for copywriters who want to create a simpler and easier-to-read copy. This tool will highlight any errors in your copy and suggest ways to fix them.
It will also give you a readability score for your copy. This score is based on the number of words, sentence length, and use of passive voice. The goal is to have a score of 8 or below as it’s easier for people to read copy with a lower score.
Issues found in your copy will be highlighted in different colors. For example, adverbs will be highlighted in yellow, long sentences in red, and passive voice in green. This can help you quickly identify and fix any errors in your copy.
HemingwayApp Editor is available as a web-based app and it’s free to use.
Readable is one of the great copywriting tools that can help you to make your copy more readable. It’s a web-based app that will analyze your copy and give you a readability score.
It will also highlight any errors in your copy and suggest ways to fix them just like HemingwayApp. But, Readable also has a few other features that make it a great copywriting tool.
Readable will give you more details about the readability of your copy including the Gunning Fog Index, Flesch-Kincaid Grade Level, and Flesch Reading Ease. These stats are helpful in copywriting as they give you a more detailed look at the readability of your copy.
This copywriting tool focuses on helping you improve your copy’s readability score. But, it also has a few other features that copywriters will find handy.
The pricing plans for Readable start at $4 per month for the ContentPro plan. The CommercePro plan costs $24 per month and the AgencyPro plan costs $69 per month. You can still use Readable’s tool but you’ll be limited to analyzing once per day.
Quillbot is well known for its paraphrasing tool. Its paraphrasing tool is one of the most accurate on the market. Some paraphrasing tools make too many changes to your copy which can make it harder to read. But, Quillbot’s paraphrasing tool makes just enough changes to make your copy easier to read without changing the meaning of your copy.
This copywriting tool will help you to improve your copy by suggesting different ways to say things. For example, if you type in “Peter catches the ball without looking at it coming towards him.,” Quillbot will suggest “Peter catches the ball without pausing to look at it as it approaches.”
To paraphrase your copy, you simply need to copy and paste it into Quillbot. Then, the tool will paraphrase it for you. You can select the mode that you want to use including Standard, Fluency, Formal, and more. The modes will determine how much your copy will be changed.
It’s a great tool for copywriters who want to find different ways to say things or avoid plagiarism.
In addition to its paraphrasing tool, Quillbot also has a grammar checker, plagiarism checker, summarizer, and citation generator. It’s available as a web-based app.
Quillbot is free to use. And if you want to use the premium features, you can sign up for a Quillbot premium plan. The premium plans start at $9.95 per month.
Duplichecker is a great copywriting tool for copywriters who want to create original content. This tool will help you to check for plagiarism in your copy.
It’s a really simple tool to use. You just need to copy and paste your copy into the Duplichecker tool and it will scan it for plagiarism.
The free version of Duplichecker will only limit you to 1000 words per search. But, the paid version has 25k words per search limit. Other plagiarism checker tools limit you to 500 words per search which can be really limiting. That’s the reason why I prefer Duplichecker over other plagiarism checker tools.
Duplichecker is a really handy tool for copywriters as it can save you from a lot of trouble. If you copy someone else’s work, you can be sued for plagiarism. So, it’s important to check your copy for plagiarism before you publish it.
This copywriting tool is available as a web-based app and as a desktop app.
Duplichecker’s pro version starts at $10 per month for 30,000 words.
AI copywriting tools are the future of copywriting. And, Jasper AI is one of the best copywriting tools that use AI technology.
This tool will help you to improve your copy by automatically producing sentences and paragraphs in just a single click. All you need to do is to give Jasper some suggestions about what to write, tone, and keywords. Then, it will produce copy for you.
You can also run a command on Jasper AI to help you generate some ideas. You can type “create a paragraph that explains…” and it will generate a paragraph for you.
If you’re not happy with the results, you can always edit them to suit your needs. But, it’s a great copywriting tool if you want to save time on writing copy.
It sounds too good to be true but it really works. I’ve tried it myself and I’m really impressed by its capabilities.
The best thing about this copywriting tool is that it produces human-like copy. So, you don’t have to worry about your copy sounding like it was written by a machine.
Jasper AI is still in its early stages but it has a lot of potential. It’s available as a web-based app.
Jasper AI’s Starter plan starts at $24 per month for 20,000 words. And, its Boss Mode starts at $49 per month for 50,000 words. It also offers a free trial with 10,000 words.
Headline Studio is a tool from CoSchedule that analyzes your headlines to ensure that they’re effective.
It’s a really simple tool to use. You just need to enter your headline into the Headline Studio tool and it will analyze it for you.
The Headline Studio tool will rate your headline on a scale of 0-100. A score of 60 or above is considered to be a good headline.
This copywriting tool is really handy for copywriters as it can help you to create effective headlines. Headlines are really important as they determine whether people will read your copy or not.
If you want people to read your copy, you need to have an effective headline. This copywriting tool can help you to create one.
Headline Studio is free to use. But if you want to unlock more awesome features to analyze your headlines such as suggestions, SEO score, and more, you can upgrade to the pro version starting at $9 per month.
How to use these tools in creating your first copy
Now that you know the best copywriting tools, it’s time to learn how to use them.
Here’s a step-by-step guide on how to use these copywriting tools to create your first copy:
- Come up with a topic for your copy.
- Use the Headline Studio tool to come up with an effective headline for your copy.
- Improve your headline by using the suggestions from Headline Studio.
- Use Jasper AI to help generate your copy.
- Edit the copy as needed.
- Jasper AI also has a built-in Grammarly tool in its editor so you don’t need to use the extension if you’re using Jasper AI. If you’re not using Jasper AI and you write your copy manually on online editing tools like Google Docs, use the extension and toggle it on.
- Copy and paste your written copy to the HemingwayApp Editor to check for issues needed to be edited.
- Transfer the fixed version of your copy into the Readable tool to check the readability scores of your copy.
- Use the Duplichecker tool to check for plagiarism.
- If you find some sentences or paragraphs that are plagiarized, rewrite them with the help of the Quillbot paraphrasing tool.
- Publish your copy.
That’s it! You’ve used all the copywriting tools in our list to create your first copy. Compared to copywriters who don’t use any copywriting tools, you’ve saved a lot of time and effort. And you’ve created a copy that is more effective and error-free.
Wrapping things up
Copywriting tools can help you to create a better copy. They can also save you a lot of time and effort.
The copywriting tools in this article are just some of the many copywriting tools that are available. There are still many other copywriting tools that you can use. But, these are the copywriting tools that we think are the most essential. And they work perfectly together.
If you want to be a copywriter, make sure to use these copywriting tools. They will help you to create copy that is more effective and error-free in a shorter amount of time.
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