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7 Best Graphic Design Software for Marketers

A campaign post for a meat shop that uses a graphic design software

There could be a lot of reasons why you need graphic design software. As a marketer, you may need to create visuals for your website or social media platforms. Or, you might need to design marketing materials like flyers or posters. Whatever the reason, there are many great graphic design software options available today.

The right image can make or break your marketing campaign, which is why choosing the best graphic design software is essential for any marketer. But what if you’re not a graphic designer? And, what if you don’t have the budget to hire one?

Don’t worry, there are plenty of graphic design software options that are easy to use and don’t require a lot of experience or training. These tools are specially made for marketers as they allow you to create visuals quickly and easily.

How does graphic design software help marketers?

Before we get into the list of the best graphic design software for marketers, let’s first discuss how these tools can help you with your marketing efforts. Here’s how graphic design software can be beneficial for marketing:

  • Graphic design software can help you create professional-looking images and designs to make your campaigns more effective.
  • With images that stand out, you can better grab attention, communicate your message, and leave a lasting impression.
  • The best graphic design software will have a variety of features and tools to help you create the perfect image easily and quickly.

Now that we know how graphic design software can help with marketing, let’s take a look at some of the best options available.

The Best Graphic Design Software Specially Made for Marketers

User interface of Canva

Canva is one of the most popular graphic design software options and for good reason. It’s simple to use, has a ton of features and templates, and is very affordable.

Canva is great for creating all kinds of marketing visuals, from social media images to infographics and even print materials like flyers and posters. In addition, it has a huge library of built-in photos, illustrations, and icons that you can use in your designs.

If you need to add text to your images, Canva also has a wide selection of fonts to choose from. And, if you want more control over the design process, you can always upload your own photos and logos. There are also various filters and photo effects that you can apply to make your images pop.

If you’re not a graphic designer, don’t worry. Canva is very user-friendly and even has a drag-and-drop interface. The tools are also self-explanatory so you can quickly learn how to use them.


Canva has a free plan as well as a paid Pro plan for $12.99 per month. The Pro plan gives you access to additional features like more premium stock media, templates, and custom fonts. If you have a team, you can also sign up for the Teams plan which starts at $14.99 per month for 5 users.

Pixlr graphic design software user interface

Pixlr is a graphic design software that is popular among marketers. It offers a wide range of features and tools that can be used to create high-quality visual assets. It also has a desktop version that is available for free.

Pixlr is a great tool because it offers a wide range of features and tools that can be used to create stunning visuals. It also has a growing library of free templates that can be used to create amazing graphic designs.

Animating your designs is easy with Pixlr. Its professional-looking animation presets make it easy to create animations that look great. You can also use its built-in pre-made collage templates to create beautiful graphic designs. Moreover, its wide variety of creative photo filters can be used to enhance your photos and make them look more stunning.


Pixlr offers a free and premium subscription. The free subscription gives you access to all the basic features and tools. The premium subscription costs $4.90 per month and gives you access to all the advanced features and tools. Pixlr also has a team subscription that costs $9.91 per month.

Adobe Photoshop user interface

There might be tools from Adobe that are easier to use, but Photoshop is still one of the most popular graphic design software programs out there. It’s versatile and relatively easy to use once you get the hang of it.

There are a lot of limitless possibilities with Photoshop. With so many different features and tools, the software can be used for graphic design, web design, photo editing, creating digital artwork, and more.

It has content-aware capabilities, which allow you to remove or replace elements in a photo without affecting the surrounding content. This is great when you need to remove an object from a photo but don’t want the background to be distorted.

Photoshop also has a feature called “sky replacement” which allows you to change the sky in a photo to any color or image you want. This can be really handy if you want to make a sunset scene look more vibrant or turn a daytime photo into a nighttime one.

In addition, you can do vector masking in Photoshop, which allows you to create graphic shapes and images that can be resized without losing quality. And there are tons of different brushes you can use or even create your own brush and share with other designers.


Adobe Photoshop is part of Adobe Creative Cloud, which starts at $20.99 per month for the Photoshop-only plan and $54.99/per month for the all apps plan (which includes over 20 creative tools). There is also a 7-day free trial available.

DesignWizard graphic design software working area

DesignWizard is one of the most user-friendly graphic design software options on the market. Its simple and easy-to-use interface makes it a great choice for those who are new to graphic design or don’t have much experience.

It lets you create stunning visuals without any design experience. And because it’s so easy to use, you can create amazing graphics in just minutes. It also offers a library of over one million premium images, videos, illustrations, and graphics. All of these assets are licensed for commercial use, so you can use them in your designs without worry.

Its social media templates are a great way to create visuals that are on-brand and look professional. And because they’re editable, you can customize them to fit your specific needs. It really helps you save time and effort when creating visuals for your social media accounts.

The image you created with DesignWizard can be downloaded in print or web quality. In addition, you can share your creations instantly on social media.


DesignWizard offers a free and paid subscription. Its Pro plan is $9.99 per month and its Business plan is $49.99 per month.

VistaCreate graphic design software user interface

VistaCreate is a graphic design software that’s been created specifically for businesses and organizations who want to be able to create high-quality visuals without having to spend a lot of money. The software includes a wide range of features and tools that make it easy to create professional designs, and it comes with a number of templates and tutorials to help you get started.

Removing background images and adding transparency is a quick and easy process with the software, and there are millions of stock images to choose from if you need them. You can also use its picture outline maker to create fun designs for thumbnails, memes, stickers, and social media posts.

Designer-selected color schemes and font combinations are available to experiment with, and there are a variety of frames in the VistaCreate library that you can use to make your posts and graphics really stand out.

VistaCreate has a collection of photo filters – from Old School Black and White to Vivid Festive – that can be applied with just a few clicks. If you want to add extra emphasis to the main focus of your image, you can use its Blur Effect tool.


VistaCreate’s Pro plan costs $10 per month, but you can start with a 14-day free trial to see if it’s the right fit for you. A free plan is also available for those who are just starting.

Snappa image editor user interface

If you’re graphic design software needs are fairly simple and straightforward, then Snappa is a great option. It’s an easy-to-use graphic design software that’s perfect for creating designs for social media, ads, blogs, and more. With Snappa, you can easily create beautiful visuals without having to hire a designer or spend hours learning graphic design software.

When you need different dimensions for your images, Snappa has you covered with clickable presets for social media, display ads, blogs, emails, and infographics. You can also access thousands of pre-made templates, or start from scratch with their easy-to-use graphic design software.

With over 5 million free and high-resolution stock photos, 200+ fonts, and 100,000+ vectors and shapes, you’ll be able to create stunning visuals that will make your graphic design stand out.

And if you need to remove the background from an image, you can do it with just a few clicks. Snappa also makes it easy to resize your images so you can create different versions for different platforms.

Moreover, if you connect your Buffer account, you can pre-schedule your posts and save even more time.


You can use  Snappa for free with limited features, or upgrade to a paid plan starting at $10/month. For team collaboration, pricing starts at $20/month.

PicMonkey graphic design software work area

PicMonkey is a graphic design software that’s beloved by many marketers for its easy-to-use interface and wide range of features. It was bought by Shutterstock last 2021 and has since then become even more popular.

PicMonkey has millions of stock photos from Shutterstock that you can use for your designs. It also has Touch Up and Color Changer tools that make it easy to edit photos. The Touch Up tool can be used to remove blemishes, wrinkles, and unwanted objects from photos. In addition, its Color Changer tool is an awesome feature that helps you change a color of an object (like clothes for example) in a photo without affecting the rest of the image.

Removing your image’s background with PicMonkey is also a piece of cake. By simply clicking the Remove bkgnd button in the tools section, you can instantly erase your image’s background.

PicMonkey also offers a wide range of artsy effects like Edge Sketch and Posterize. These effects can make your designs look more professional and creative.

It also has a collection of over 100 gorgeous fonts and over a thousand templates that help your marketing designs look more polished. And, with its Smart Resize tool, you can easily resize your designs for different platforms without losing quality.


PicMonkey’s subscription starts at $7.99 per month and goes up to $12.99 per month for their pro plan. There is also a business plan that costs $23 per month. Both basic and pro plan has a 7-day free trial.

Final Thoughts

Marketing campaigns most of the time rely heavily on visuals, so it’s important to choose the best graphic design software to create high-quality images.  If you’re just getting started with graphic design, you may want to choose a program that is less expensive and easier to use. As you become more experienced, you can upgrade to a more powerful program. 

However, being a marketer doesn’t mean you have to be a graphic designer. You have a lot of things to work on aside from graphic design. That’s why we’ve put together a list of the best graphic design software for marketers, so you can create your graphics without spending hours learning design principles.

The tools we have listed here can really help you a lot in your marketing graphic design journey. You don’t need to be a graphic designer to create amazing visuals for your campaigns. Just choose the software that you think is best for you and start creating!

Just like what I’ve said lately, you have a lot of things to work on and not just creating your graphics. So, you better check out some of the must-have tools for digital marketing to make your work easier and faster.

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