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9 Best Digital Marketing Analytics Tools to Track Your Website’s Performance

Featured image for the best digital marketing analytics tools with two animated guys discussing their business statistics

Digital marketing analytics tools are important for tracking the performance of your website. By tracking website data, you can make informed decisions about how to improve your website’s performance and increase traffic.

A reliable and accurate analytics tool is needed for every business with a website. It’s necessary in order to make good decisions about where to invest money in digital marketing. The best digital marketing analytics tools will give you insights into how people find your website, and what actions they made.

How can digital marketing analytics tools help your business?

If you are a marketer that owns or manages a website, you likely want to track and analyze your website’s performance. After all, your website is a key part of your digital marketing strategy. By tracking your website’s data, you can learn what’s working and what’s not. You can also make informed decisions about how to improve your website’s performance.

Analytics tools will aid you in making improvements to your digital marketing strategy. For example, if you see that your website’s bounce rate is high, you may want to do some action. You could make changes to your website’s design or content to keep people engaged. If you see that people are spending a lot of time on your website but not taking the desired actions, you may want to rethink your conversion strategy.

Most of the popular tools available today (especially the tools in our list) are reliable as well as easy to use and understand. You don’t need to be a data analyst or web developer to get started with these tools. With that said, let’s take a look at some of the best digital marketing analytics tools available today.

Best Digital Marketing Analytics Tools

Here’s the list of the best digital marketing analytics tools to track your website and campaigns performance and will help grow your business with the data-driven approach:

Google Analytics best digital marketing analytics tools reports dashboard

Google Analytics is a web analytics application that assists website owners in understanding how visitors interact with their site. This tool is one of Google’s free products, and it is used by millions of website owners worldwide.

Google Analytics tracks a variety of data points. These include page views, time on site, bounce rate, and conversion rate. It also provides insights into where your website traffic is coming from and the device and browser they are using.

Campaign measurement is also possible with Google Analytics. This can help you understand which of your marketing campaigns are driving traffic and conversions. It has flow visualization features that allow you to see the path that visitors take as they interact with your website. And, with custom reports, you can create reports that are tailored to your specific needs. All this data is presented in an easy-to-understand format. For that reason, it makes Google Analytics an essential tool for improving a website’s performance.


Google Analytics (GA) is totally free. There is also GA 360 which starts at $150,000 per year or $12,500 per month. It provides more features, data limits, and support.

Dashboard of one of the best digital marketing analytics tools Kissmetrics

Kissmetrics is a robust digital marketing analytics tool that lets you track your website’s performance to make necessary improvements. It is a people-centered system that ties every action on your website to a person. This gives you more accurate data. Sometimes, a visitor uses multiple devices and browsers while visiting your site. Kissmetrics will connect all of this data to a single person. It avoids adding the same person multiple times in your data.

Kissmetrics also does a great job of showing you drop-offs throughout the customer journey. This helps you identify problem areas so that you can make changes to improve the user experience and increase conversions.

Its data tracking capabilities are deep, and it also retains customer information. This makes Kissmetrics a powerful tool that can help you boost your digital marketing efforts.


Kissmetrics has a 14-day free trial. After that, it costs $299 per month for the Silver plan, $499 per month for the Gold plan, and custom pricing for the Enterprise plan.

Mixpanel digital marketing analytics tools dashboard

Mixpanel is one of the simple but powerful digital marketing analytics tool available. Its user interface is easy to learn. It also provides interactive reports that allow users to explore data in depth. In addition, it offers funnels report that helps users identify conversion rate drop-offs and optimize their marketing campaigns. And with its flow report, users can see how people move through their website or app.

The modeling layer in Mixpanel makes it possible to create custom properties and track how they change over time. It uses Excel-like formulas to segment data and create custom reports. It also has a feature called Signal that will help you find user behaviors that correlate with business outcomes. This feature is very useful if you want to find out what users are doing that leads to conversion or retention.

Mixpanel specializes in ad-hoc analysis. This means that you can ask any question about your data and get an answer right away. This is very helpful if you need to make decisions quickly about your marketing campaigns. Overall, Mixpanel is a great tool for digital marketers who want to track their website’s performance and get insights into user behavior.


Mixpanel has a free plan and a paid plan that starts at $25 per month.

Heap's analytics dashboard

Heap is a digital marketing analytics tool that allows you to understand your customer’s journey. You can see how they interact with your website and your campaigns. This allows you to track your website’s performance and see where you can improve. And with that, you can use that data to improve your marketing strategy.

This digital marketing analytics tool has advanced data science capabilities. It will alert you to any changes in your customers’ behavior. Heap makes it easy to segment your customers and understand what they’re doing on your website.

One great feature of Heap is that it has Session Replay. This feature allows you to watch recordings of customer interactions on your website. This is a valuable tool for understanding how customers use your site and what their journey is like.

In addition, it has Visual Labeling that anyone on your team can use to label customer interactions. This makes it easy to find and analyze specific data as anyone on your team or company can contribute.


Heap has a free plan and also paid plans. For an estimate, you need to contact them.

Clicky's statistics dashboard

Clicky is a privacy-friendly analytics tool. It has a GDPR-compliant features that made it in our best digital marketing analysis tools list. By utilizing Clicky’s default setting, none of your website visitors’ personal data will be logged. This means that it will not get your visitors’ personal data and leave tracking cookies. But, this setup can be customized depending on your preferences.

Clicky also has a heatmaps feature. It shows you where your visitors are clicking on your website. This is very useful if you want to know what areas of your website are getting the most attention. You can also see information of your visitors such as their location, devices, OS, and more.

If you’re using WordPress, there is a Clicky plugin that makes it easy to install and set up. Once the plugin is installed and activated, all you need to do is enter your Site ID in its settings. It also allows white-labeling so you can resell Clicky to your clients as your own product.


Clicky has a free plan and a paid plan. The paid plan starts at $9.99/month for 1,000,000 monthly page views.

Woopra's analytics dashboard

Woopra helps you in optimizing every step of your customer’s journey. It helps you to analyze how customers interact with your digital properties. It also provides valuable insights that can be used to improve the customer experience.

With Woopra, you can sync existing user data from your databases and SaaS services easily. This allows you to convert anonymous website visitors into known leads and customers.

Woopra provides product and marketing teams with an increasingly powerful set of tools. These tools help in gaining deeper insights into how customers interact with their products, services, and brand. Its Cohort Analytics Reports help teams track changes over time in monthly or quarterly groups. It allows them to discover patterns throughout the customer lifecycle. To identify the characteristics and actions that are driving success, break down consumers by activities such as acquisition date, sign up date, and more.

The platform has built-in triggers and automation capabilities. You can use these to automatically take actions. It could be sending an email or scheduling a meeting. This are done when specific conditions are met. Making updates on Slack and Salesforce fields can be also automated based on users’ attributes and behaviors.


Woopra has a free plan that allows for up to 500k activities each month. The startup plan start at $349 per month for 1 million actions per month. The Pro plan is $999 per month and includes 5 million actions per month. There is a 14-day free trial on all paid plans.

Adobe Analytics combo data

Aside from editing tools, Adobe also has a powerful digital marketing analytics tool. Adobe Analytics allows you to blend, match, and analyze data from any digital touchpoint throughout the customer journey. That way, you can see how well your digital marketing campaigns are performing. And with that, you can make necessary adjustments on the fly.

You need an insightful foundation in order to build better customer experiences. With its in-depth analysis, versatile reporting, and predictive intelligence, you can get just that.

Not to mention, it integrates with other Adobe tools. Through Adobe Experience Platform, you can collect streaming web data to help you analyze it faster and get insights. And in the other hand, with Adobe Target, you can do more efficient customization and in-depth client experience analysis.


Adobe Analytics has no free version and their license starts from $500 per month.

Crazyegg's home dashboard

Another great option for digital marketing analytics tools is Crazy Egg. This tool provides valuable insights into how users interact with your website. It uses heatmaps to show where users click on your website.  This can be helpful in optimizing your website design and layout. Crazy Egg is also proud to be the originator of the heatmap feature.

Its Snapshot feature is also of particular interest, as it allows you to see where your site visitors click. These insights can be helpful in understanding what content is most engaging to your audience.

The Scrollmap feature is also useful in understanding how far users scroll down your web pages. This can be helpful in determining where to place key content and calls to action. And with its Recordings feature, you can actually watch recordings of real users interacting with your website. This can provide valuable insights into any areas that may be causing confusion or friction.

In addition, Crazy Egg’s Survey feature is another great way to get feedback from your website visitors. This allows you to create custom surveys that ask users specific questions about their experience on your website. You can then use this data to improve your website and make it more user-friendly.


Crazy Egg’s Basic plan starts at $29 per month for 30,000 tracked page views. Their Standard plan starts at $49 per month for 75,000 tracked page views. And their Plus plan starts at $99 per month for 150,000 tracked page views. They also have a Pro plan that starts at $249 per month for 500,000 tracked page views. There is a 30-day free trial on every paid plan.

Statcounter's analytics summary dashboard

Statcounter is one of the easy-to-use digital marketing analytics tools in this list. It provides website owners with a clear overview of their website’s performance. It helps you keep an eye on your website’s traffic flow, identify any issues and explore possible new opportunities for growth.

Statcounter also has Session Replay like Heap which enables you to see exactly what your visitors are doing on your website. It can be seen through video recordings of their sessions. This is an invaluable tool for understanding user behavior.

Another great thing about Statcounter is that it has Click Fraud Detection feature. With it, you can identify and eliminate any invalid clicks on your website’s ads. This is important for protecting your advertising budget and ensuring that your campaigns are as effective as possible.

In addition, you can sync your Google keyword data with Statcounter and discover what searches people use to visit your website. This can be very helpful for you to improve your website’s SEO and make sure that you’re targeting the right keywords.


Statcounter has a free plan which enables you to track up to 500 page views per day. If you need more features and data, their premium plans start from $9 per month for 100,000 page views.

Final Thoughts

Digital marketing analytics is vital for understanding your website’s performance. By tracking how it performs, you can make further improvements to some elements of your site.

Making improvements made a lot easier with the help of a reliable analytics tool. The digital marketing analytics tools in our list are some of the best in the market. All of these tools can give you the insights that you need to take your website to the next level with some additional unique features.

Now that you know that analytics is important for digital marketing, you should implement it on your website.

Aside from digital marketing analytics tools , there are other digital marketing tools you will need too. Check out our list of the must-need digital marketing tools to take your marketing efforts to the next level.

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