If you’re looking for the best social media management tools, you’ve come to the right place. In this article, we’ll review nine of the best tools available. Each tool has its own strengths and weaknesses, so read on to know about social management tools and find the best one for you.
Social media presence has a good impact on marketing your business. It can help you build your brand, connect with customers, and drive sales. But managing all your social media accounts can be time-consuming and difficult.
That’s where social media management tools come in. These tools help you save time by scheduling posts, analyzing your social media performance, and more.
What are the benefits of using social media management tools
In this generation, a lot of people are already using social media. Actually, there are more than 4 billion users of social media globally. And the number will keep increasing.
Your company must be present where your consumers are. Having a significant social media presence is crucial for this reason.
But with so many platforms and so little time, it can be difficult to manage all your social media accounts effectively.
Social media management tools help you save time by scheduling posts, analyzing your social media performance, and more. This way, you can focus on creating quality content and engaging with your audience.
Here are the main reasons why you should use social media management tools.
- These tools can help you save time. For example, you can use a tool to schedule your posts in advance. This means that you don’t have to be glued to your phone or computer all day to post on social media.
- Social media management tools can help you measure your social media performance. With insights and analytics, you can see which posts are doing well and adjust your strategy accordingly.
- It helps you to manage multiple accounts at once. If you have a lot of social media accounts, it can be difficult to keep track of all of them. But with a management tool, you can easily switch between accounts and post on all of them simultaneously.
There are several tools for managing social media. And it could be challenging to decide which one to use. To make things easier for you, we’ve compiled a list of 9 of the best social media management tools.
9 Best Social Media Management Tools list
Hootsuite is the biggest name when it comes to social media management tools. It’s a popular tool because it integrates with almost all social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
It was the first social media management tool to offer support for multiple platforms, and it’s still one of the best. Hootsuite provides users with powerful features, such as the ability to schedule posts, track who’s talking about your brand, and measure your success over time.
We can confidently say that Hootsuite is one of the best social media management tools on the market. It lets you connect to up to 20 social media accounts, including Facebook, Twitter, LinkedIn, and Instagram. Plus, it has some of the best features out there, like post-scheduling and analytics.
It has a Streams feature which lets you easily monitor the different social media channels you’re active on. Streams are feeds of content from the social media channels you’ve connected to your Hootsuite account. With it, you can quickly see what’s happening on all your channels in one place.
Additionally, Hootsuite provides a content library where you can store and organize your content for easy access and team collaboration. And if you need help getting started, Hootsuite offers training and certification courses to help you level up your skills.
Hootsuite starts at $49 per month for the Professional plan, which includes most of the features we’ve mentioned so far. If you need more advanced features, such as more social media accounts to connect and team management, you can upgrade to the Team plan for $179 per month or the Business plan for $739 per month.
It offers a 30-day free trial which is longer than what most social media management tools offer.
Sprout Social is another tool we can include in the best social media management tools that are suitable for businesses of all sizes. It has a clean and user-friendly interface which makes it easy to use, even for first-time users.
One of the best things about Sprout is that it offers a wide range of features, including social media listening, reporting, and analytics. With these features, you can track your brand’s social media performance and identify areas for improvement.
Sprout also has some great scheduling features that let you easily schedule and publish content on all your social media channels. Plus, it has a nifty Mobile app that lets you manage your social media accounts on the go. You can also easily make a post with the help of its browser extension.
Tracking communication history is a breeze with Sprout’s Social contact manager. This helps you keep track of all your interactions with customers in one place for easy reference. Sprout also has a collaborative publishing calendar that lets multiple team members collaborate on content creation.
Sprout’s best feature, however, is its ViralPost® Send Time Optimization technology. This feature analyzes your social media audience’s online behavior to determine the best time to post your content. As a result, you can be sure that your content is being seen by as many people as possible.
Overall, Sprout is a great social media management tool with tons of features that are sure to meet your needs.
Sprout offers three plans: Standard, Professional, and Advanced. Monthly pricing for the Standard plan begins at $89. The Professional plan’s monthly price is $149. On the other hand, the Advanced plan starts at $249 per month.
Like Hootsuite, it also offers a 30-day free trial.
CoSchedule is one of the tools that provide services to help marketers’ content strategy. It offers a complete set of tools that helps with the entire content marketing process, from ideation to distribution.
One of the best things about CoSchedule is that it’s an all-in-one platform. This means that you can use it for everything from content creation to social media management to email marketing. Plus, it has a great user interface that makes it easy to use.
CoSchedule also offers some great features, such as a content calendar, social media management, and analytics. With these features, you can easily track your content performance and make sure that your content is on track.
It has a team collaboration feature that lets you easily collaborate with team members on managing social media accounts and content creation. Plus, it has a post-scheduling feature that lets you easily schedule and publish content on all your social media channels.
Empower your team with a best-in-class marketing suite. With CoSchedule, you’ll get a dedicated account manager who will help you set up your software and train your entire team. Plus, you can see every marketing project and campaign in a single calendar.
Catalog your files with its custom taxonomies feature to keep your content organized. And with its Content Library, you can easily manage a single content library for all your marketing needs.
What’s best about CoSchedule is that it has a free-forever plan. It includes unlimited marketing projects and content and social media publishing for 2 profiles. However, if you need more features, such as its unlimited social media publishing and bulk social media scheduling, you can upgrade to its pro plan which costs $29 per month.
One of the best social media management tools available is Buffer. With Buffer’s social media management tool, you can connect multiple social media profiles on different platforms. It allows you to schedule up to 2,000 posts for each account. This is such a huge time saver!
With Buffer’s posting schedule feature, you can select a time and date for all of your posts in advance, so you don’t have to do it for each individual post. This is very convenient especially if you have many things to do aside from managing your social media accounts.
Another great feature is the ability to share from anywhere with the Buffer browser extension and mobile apps. This makes it super easy to add content to your social media accounts on the go. You can also add team members to your account, so you can delegate tasks and scale your marketing efforts.
Improve your social media results with Buffer’s comprehensive analytics and reporting features. Get insights on how your posts are performing and which content is resonating with your audience. You can use this information to adjust your social media strategy and get better results.
Buffer has a free and paid version. The paid version starts at $5/month for its Essential plan, $10 for the Team plan, and $100 for the Agency plan. The free version offers basic publishing tools and a 3 profile limit. They also offer a free trial for every paid plan that allows you to try out all the features for 14 days.
Indian multi-national software company Zoho is one of the big platforms in terms of marketing tools. Aside from their other tools such as Zoho CRM, they also offer Zoho Social.
Zoho Social is packed with features to help users better manage their social media accounts. It has a great interface that makes it easy to use, and it integrates well with other Zoho products. Marketers can use Zoho Social to help them schedule and publish content, track their social media analytics, and more.
You can publish and schedule unlimited content on Zoho Social even if you’re on the free plan. That’s what makes it one of the best social media management tools out there.
One of the best things about Zoho Social is its integration with Zoho CRM. This allows users to convert their social engagements into leads and track their conversions. It’s a great way to measure your social media ROI.
Other notable features include the Add to Queue and the SmartQ Slot. These help users to easily add content from the web or their desktop into their social media queue. The SmartQ Slot is a great way to automatically schedule your best content at the best time for maximum engagement.
Zoho Social also integrates with Zoho Desk which lets users view and respond to social media comments and messages from one platform. This helps you provide excellent customer support and resolve any issues quickly.
Zoho Social offers a free plan and three paid plans. The standard plan starts at $10 per month, the Professional plan starts at $30 per month, and the Premium plan starts at $40 per month. They offer a 15-day free trial for all plans. When the free trial ends, you will be automatically downgraded to the forever free plan that has limited features.
eClincher is one of the tools for social media that focuses on serving its users in the best way possible. What’s great about them is their 24/7 customer support to improve their user experience. Because of that, they’ve been awarded by sites like Capterra and G2 Crowd for their excellent customer support.
They might not be the most well-known tool compared to the likes of Hootsuite and Sprout Social, but they’re quickly making a name for themselves in the social media management world. Thanks to its robust platform and features, eClincher is one of the best social media management tools available.
eClincher also has great features like bulk scheduling, content curation, and analytics that make it easy to manage your social media accounts. Another thing that sets them apart is their “smart inbox” which gives users the ability to see all their messages from different platforms in one place.
It is also integrated with editing tools such as Canva, so you can easily create visuals for your social media posts. Creating videos is also made at ease with the help of its integration with Wave Video.
This tool offers three different pricing plans. The Basic plan starts at $59 per month and goes up to $119 per month for the Premiere plan. If you have a larger team, they also have an Agency plan that starts at $219 per month.
They offer a 14-day free trial on all their plans so you can try out the tool before committing to it.
One of the giants in the marketing and sales industry, HubSpot also offers social media management tools to help you better understand and connect with your audience. Posting, monitoring, and analyzing are all important aspects of social media management, and HubSpot’s tools streamline these processes. In addition, HubSpot’s CRM integrations make it easy to track your audience and personalize your messaging.
Targeting specific audiences and understanding the context of your contacts is essential to successful social media marketing. HubSpot’s tools make it easy to do both, so you can focus on other aspects of your business.
Integrations with HubSpot’s CRM make it easy to track your audience and personalize your messaging. This way, you can make sure that your social media efforts are best spent on those who are most likely to convert.
You can manage your entire social marketing strategy from a single and central location with HubSpot. This includes planning, sharing, and analyzing. The ability to see all of your social media efforts in one place can save you time and help you better understand what’s working and what isn’t.
Turning your content offers into social posts is easy with HubSpot. You can schedule posts weeks in advance and even monitor trending keywords that are relevant to your brand and audience. This way, you can make sure that your content is always timely and relevant.
The social media management tool of HubSpot is included in its professional plan that bundles together a number of features and marketing automation tools for $800 per month.
Another tool that we will include in our best social media management tools list is Sendible. This tool has a lot of features that make it a great tool for managing your social media accounts.
You can use Sendible to help you with tasks such as scheduling posts, analyzing your social media analytics, and creating reports. Just like the other tools we feature, Sendible integrates with a variety of different social media platforms so you can manage all of your accounts from one place.
With their neat dashboard design, you can easily see an overview of all your social media activity and quickly identify what’s working well and what needs improvement. Nothing is more convenient than being able to access all the information you need in one place!
Sharing others’ content is a good way to engage with your audience and create content for your social media accounts without having to come up with everything yourself. Sendible has a feature that allows you to easily share content from around the web with just a few clicks. With their Content option, you can quickly find articles, videos, or infographics that are relevant to your industry and share them with your followers.
Sendible has a variety of pricing plans to choose from, all of which come with a free trial so you can test out the features before committing to a paid plan. Their most basic plan starts at $29 per month and includes features such as unlimited scheduling, planning & publishing posts, and monitoring and engagement.
If you need more advanced features, they also have plans for that. You can choose between $89 or the $299 per month plan.
Agorapulse is an easy-to-use social media management tool that helps businesses save time and money while improving their social media presence.
It allows businesses to easily schedule and publish content, track who is talking about them online, and measure their performance with analytics. Agorapulse also offers a suite of tools to help businesses with customer service, including a social inbox and CRM.
Like all the tools in this list, Agorapulse has features to help businesses with their Facebook, Instagram, Twitter, and LinkedIn accounts. It also contains features such as a content calendar, team workflow, and reporting system that are very useful for businesses.
Agorapulse is one of the best social management tools thanks to its social CRM capabilities. It gives businesses the ability to track conversations and interactions with customers across all social channels in one place. This is very valuable for businesses as it helps them save time and money while improving customer satisfaction.
Additionally, with its free AdsReport tool, businesses can track the performance of their Facebook, Instagram, and Twitter ads in one place. It’s a great way to identify and improve underperforming ads.
Agorapulse has a free plan that offers limited features and is best suited for small businesses or individuals. The paid plans start at $79 per month for its Pro plan. The next step up is the Premium plan at $199 per month which is best suited for agencies. Each paid plan has a free trial.
Have you decided already what to use?
Making updates to your social media accounts manually can be very time-consuming. As a marketer, business owner, or social media manager, your time is best spent on creating quality content and engaging with your audience. Thanks to social media management tools, you can free up time in your schedule to focus on other tasks.
We hope that this list of best social media management tools has helped you narrow down your options and find the right tool for your business. The tools in this list offer a wide range of features and they are the most popular and well-known tools available on the market.
Make use of social media management tools to save time and money, and improve your social media presence in just a few clicks!
Aside from tools to manage your social media, there are some other tools you’ll need in marketing your business. Check out some of the digital tools you’ll need to start digital marketing for your business.