Artificial Intelligence has revolutionized the way businesses approach digital marketing. By automating and optimizing various marketing tasks, AI tools have made it easier for businesses to reach their goals and engage with their target audience.
To tap into this tech treasure, business owners must grasp the diverse AI tools and their strategic applications.
In this article, we’ll explore the things about AI tools for digital marketing. We also provided a list of tools that can possibly help you make the most out of your digital marketing efforts.
What is an AI Marketing Tool
AI marketing tools are a type of software that uses artificial intelligence to automate various tasks within a marketing campaign. They can help a business save time while still producing high-quality results.
There are kinds of AI marketing tools made for specific purposes. And with the use of these tools, you can quickly and easily optimize your marketing campaigns to reach a larger audience. They can also help build your brand, increase conversions, and improve customer experience.
We will be discussing the AI tools that are not only made to generate texts, images, videos, and content but also a variety of features that can help in every aspect of your business.
How do AI Tools for Digital Marketing work
These AI tools work by analyzing large amounts of data and using that information to make informed decisions about your marketing strategy. This can include data from your website, social media profiles, customer interactions, and more. In addition, the AI algorithms in these tools process this data and use it to identify patterns, trends, and insights that can inform your marketing decisions.
For example, an AI tool for email marketing might analyze your open rates, click-through rates, and customer engagement to determine the most effective time of day to send emails, the best subject lines to use, and the types of content that your audience responds to. The tool can then use this information to automate and optimize your email marketing efforts, freeing up time and resources that can be used elsewhere.
The goal of AI tools for digital marketing is to make your marketing efforts more efficient, effective, and data-driven. By automating routine tasks, these tools can help you reach your target audience more effectively, build stronger relationships with your customers, and drive better business results.
The benefits of using AI Tools for Digital Marketing
AI tools for digital marketing offer a range of benefits that can help businesses save time, effort, and resources while improving the effectiveness of their marketing efforts. Some of the key benefits of using these tools include:
- Automated tasks: AI tools can automate routine tasks, freeing up time and resources for other tasks.
- Improved accuracy: AI algorithms can analyze large amounts of data to identify patterns and make informed decisions, resulting in more accurate and effective marketing.
- Better targeting: AI tools can help you reach your target audience more effectively by analyzing customer data and identifying the best channels and tactics to use.
- Increased efficiency: By automating routine tasks and making informed decisions, AI tools can help you work more efficiently and effectively.
- Data-driven results: AI tools provide data-driven insights into your marketing efforts, helping you make informed decisions and optimize your strategy.
8 AI Tools for Digital Marketing
There are a lot of AI tools available today that can help you with your digital marketing efforts. We’ve listed 8 of the best AI-powered marketing tools below. We chose these tools based on a variety of criteria, including features, ease of use, and cost.
Copymonkey is an AI-based tool that helps Amazon sellers optimize their listings. It can generate and optimize Amazon listings in seconds, making it easy for sellers to get their products in front of potential buyers.
One of the key features of Copymonkey is its ability to help place important keywords in your Amazon listing. This helps sellers to rank organically on the first page, which can lead to more visibility and more sales.
Copymonkey also generates keyword-optimized bullet points and descriptions. This can help to make your listing more appealing to buyers, and can also help to increase your chances of ranking well on Amazon.
Another great feature of Copymonkey is that it analyzes what works for your competitors and uses best practices. This can help you to stay ahead of the competition and make your listing stand out.
Copymonkey also uses a number of metrics to determine the best keywords for your listings. These include Search Frequency Rank, Click Share, and Conversion Share. This can help you to target the right audience and increase your chances of making a sale.
Overall, Copymonkey is a great tool for Amazon sellers. It can help to optimize your listings, increase your visibility, and boost your sales. It’s really a must-have tool for any Amazon seller.
Pricing:
$24 for 6 Amazon listings per month
$49 for 50 Amazon listings per month
With free trial on every plan
Ocoya is one of the AI tools for digital marketing that helps businesses create, auto-generate and schedule content quickly. With Ocoya, you can easily create content for marketing, copywriting, and social media in just minutes. The platform helps you generate and schedule content both manually and automatically.
Features
One of the key features of Ocoya is its ability to generate banners, videos, or music for social media. You can also put the process on autopilot, so you don’t have to worry about it. Ocoya also offers over 10+ integrations. These include Facebook, Instagram, Twitter, TikTok, Pinterest, Google, YouTube, Shopify, and more.
It can also easily integrate social media accounts, ecommerce shops, or schedulers within Ocoya. This means you can create ads, and posts and schedule them simultaneously. With Ocoya, you won’t need Photoshop anymore. You can pick from 10,000+ image and video templates on the go. You can create them manually within the dashboard or automatically with the API.
The platform offers awesome templates for your images. It can also generate marketing text for you. Scheduling is automatic on all socials, and you can also see real-time metrics on performance. Ocoya can even provide you with relevant and trending hashtags that are freshly updated.
For e-commerce businesses, Ocoya can help you announce new products. The platform also offers a link shortener, which is great for saving space on long links in captions. You can also create workspaces for members, so you can collaborate on content creation.
Ocoya’s AI is used to produce captions, long blogs, or generate hashtags. The AI can generate these things through a short description or even an image. Ocoya can be used for product announcements, quotes, and even relevant hashtags. It really helps businesses save time and improve their social media and marketing efforts.
Pricing:
$15 per month for 5 social profiles
$39 per month for 20 social profiles
$79 per month for 50 social profiles
$159 per month for 150 social profiles
With free plan limited to 1 social profile
Exceed is an AI marketing tool for automating conversations across the revenue lifecycle. It captures, engages, qualifies, and schedules meetings with leads at scale. With Exceed, you can interact across multiple channels including email, chat, and SMS.
One of the key features of Exceed is its AI-powered assistant. It automates lead follow-up and engagement with 2-way human-like email and SMS conversations. This means you can have more conversations with leads, faster, and with less effort.
Another feature of Exceed is its website chatbot. This chatbot can convert website visitors into qualified leads, and schedule meetings for your team. This means you can turn more website visitors into customers, and increase your sales.
Exceed also has an AI lead qualification feature. This feature automatically asks qualifying questions and passes sales-ready leads to your team. This means you can spend more time selling and less time qualifying leads.
Exceed has a meeting scheduler feature. This feature automatically schedules qualified meetings for your reps over chat, SMS, and email. This means you can increase the number of meetings your team has and increase your sales.
Overall, Exceed is powerful AI tool for digital marketing that can benefit users by automating conversations. With its AI-powered conversation feature, Exceed can help you save time and increase your sales.
Pricing:
Starts at $500 a month
Namelix is a business name generator that uses AI to create short, catchy names for your business. It allows you to decide whether you want a shorter name, a specific keyword, or a specific domain extension. Its algorithm picks up on the names you like. As a result, it provides you with better recommendations over time.
Namelix generates short, brand names that are relevant to your business idea. In order to create longer names, the majority of business name generators combine dictionary words. On the other hand, Namelix generates names that are easy to remember and brandable. This makes it easier for your customers to remember your business name and for you to market your business.
Another benefit of using Namelix is that its algorithm learns your preferences over time. If you save a name, the algorithm will take note of your preferences. This gives you better recommendations the next time you use the tool. It will be easier for you to find a name that you love and that fits your business perfectly.
When it comes to AI usage, Namelix uses a state-of-the-art language model to generate short, brandable business names. This ensures that the names generated are not only relevant to your business idea but also easy to remember and brandable. The AI usage in Namelix makes it easier for you to find the perfect name for your business without the need for manual brainstorming.
Namelix is such a useful AI tool for digital marketing. It’s a great way to quickly generate a brandable business name that fits your business idea perfectly. With its ability to learn your preferences over time, Namelix makes it easy for you to generate more brandable business names.
Pricing:
100% free to use
Audionaut is one of the AI tools for digital marketing every business should have. It is an AI-powered audio platform that can help you enhance your Return on Advertising Spend (ROAS). With Audionaut, you can easily place an ad whenever a creator mentions your product. This makes it a great tool for targeting media based on what you find.
The platform is easy to use and you can start audio targeting in just three simple steps. First, you can explore audio from different platforms such as YouTube, Apple Podcasts, TikTok, and more. Then, you can analyze the audio with AI to find the most relevant information. Finally, you can target media based on what you find. This makes it a great tool for anyone who wants to reach their target audience through audio.
Features
Audionaut is the first technology that allows you to listen to the massive reservoirs of audio data available. You can use it then to boost your ROAS. It offers an “Explore” page where users can add audio from the world’s biggest social networks. This makes it easy for you to find the audio you need to target your audience.
The platform also includes a scheduling tool. It ensures that you are always listening to the latest updates about your product, company, or brand. This makes it easy to stay up to date with the latest developments in your industry. Additionally, the subscribe tool ensures that you never miss an important update from key influencers. Simply add the influencer to the subscribed channel and you will automatically pull in their latest audio.
Audionaut is such a unique and powerful marketing tool. Its audio tracking ability can really help anyone in business or marketing enhance their ROAS. With its audio-targeting AI tool, marketers can easily analyze their target customers and market them on the perfect time duration.
Pricing:
$3,000 per month
With 7-day free trial limited to 500 minutes
Unbounce Smart Copy is a tool that uses AI to generate original, persuasive content for your marketing campaigns in seconds. Whether you need to write a blog post, product description, or even a poem, Smart Copy can do it in just a few seconds. It can write expert-level copy on just about anything. It has read the entire internet that makes it possible.
One of the major benefits of using Smart Copy is its ability to provide instant content. With over 45 templates to choose from, you can easily write ad copy, emails, and product descriptions. You can combine its AI copywriting with Unbounce landing pages and traffic optimization for a better result.
Another great feature of Smart Copy is its ability to generate content no matter where you work. It has a browser extension and desktop app to help you generate creative, on-brand content. The Chrome extension for Smart Copy lets you write, expand, or summarize content directly from your browser. This can be especially useful when drafting emails, editing shared documents, or working on your website.
It has a desktop app that provides even more options for generating content across your whole marketing stack. You can rewrite paragraphs in Word, add headlines in Photoshop, and even use AI to get through all those Slack messages.
Unbounce Smart Copy is such a powerful tool that uses artificial intelligence to generate content quickly and easily. With its ability to provide instant content, Smart Copy can help you get more leads, sales, and signups.
Pricing:
Starts at $74 per month
With 14-day free trial
Appier is a marketing tool that uses AI to make marketing better and easier. With Appier, businesses can improve their operations, customer experience, and performance. The tool has several AI-powered solutions that help businesses with their marketing.
Features
One feature is CROSSX, which helps businesses find the best users to target. It predicts the return on investment (ROI) of the business. This helps businesses focus on the users who are most likely to convert.
AIXPERT is another feature that simplifies the marketing process. It automates campaigns and helps discover the right audiences. This help businesses focus on more important things and gain valuable data.
AIDEAL is a feature that helps businesses increase conversions. It uses AI to predict consumers’ psychology and drives them to purchase. As a result, it leads to more conversions for the business.
The AIQUA helps businesses personalize their marketing. It uses AI to make the customer experience more personalized. Engage customers with its pre-built templates available in its creative studio.
BotBonnie is a feature that helps businesses engage with customers through chatbots. It uses instant messaging to help businesses sell more. It also offers multichannel social chat without coding knowledge required.
Another great AI solution from Appier is the Axion. It uses AI to tailor marketing efforts to the users’ behavior. Axion has the ability to optimize ad campaigns. This helps to eliminate the waste of budget and time.
Lastly, businesses can collect valuable and more detailed customer insights through AIRIS. It can also predict ROI as it is AI-powered. All data across any platform is gathered through it. Furthermore, it acts as a brain across the marketing ecosystem.
Appier really provides useful tools for businesses and marketers. It uses AI to make marketing easier and more effective. It can help businesses acquire more users, increase conversions, personalize the customer experience, and predict user behavior.
Pricing:
Custom pricing
Looka is one of the AI tools for digital marketing that allows you to design a logo and build a brand that you love. The software is designed to make the process of creating a logo as easy as possible, even for those who don’t have any design skills. With Looka, you can generate endless options and tweak designs to get exactly what you want.
One of the key features of Looka is the Brand Kit. This tool allows you to use your logo, colors, and fonts to instantly create hundreds of branded marketing materials, all in one spot. With over 300 templates to choose from, you can find a design that matches your brand identity and industry. The Brand Kit’s easy-to-use editor allows you to customize the design of your business cards, social profiles, email signatures, and more.
Other benefits
Another benefit of Looka is its AI-powered design generation. The software uses AI to create branding designs that match your vision. This means you don’t have to spend hours trying to come up with a design that works for your brand. Instead, you can let the software do the work for you, and then tweak the design to your liking.
Looka also provides a variety of design alternatives. With over 300 templates to choose from, you’re sure to find a design that works for your brand. And, if you don’t find anything that you like, you can always create your own design from scratch. This gives you the freedom to create a design that truly represents your brand.
Looka is such a powerful tool for anyone in business or marketing. The platform is designed to make the process of creating a logo and building a brand as easy as possible. With its AI-powered design generation, wide range of design options, and Brand Kit, Looka is a valuable tool for anyone looking to create a strong brand identity.
Pricing:
$20 for every png logo design (one-time purchase)
$65 for multiple logo file types (one-time purchase)
$96 per year for a brand kit subscription
$192 per year for a brand kit subscription plus an AI-generated website
Implementing the AI Tools for Digital Marketing in your business
The AI tools we’ve just discussed can be a great addition to your digital marketing strategy. Once you’ve identified a tool that fits your needs, it’s time to implement it into your existing processes.
Integrating AI tools into a successful digital marketing campaign requires a strategic vision and a clear understanding of how the technology works. Start small, by focusing on a single campaign, and gradually expand your AI-powered marketing efforts as you become more comfortable with the technology.
Another key to a successful AI marketing strategy is a deep understanding of customer data. To maximize the performance of your tools, you need a robust database that accurately tracks customer behavior over time. This data can be used to analyze trends and optimize a marketing campaign.
Finally, it’s important to stay up-to-date on the latest AI advancements. As technology continues to evolve, your tools may become outdated or need to be tweaked for better performance. To keep up with these changes, regularly monitor industry news and trends.
Final Thoughts
AI tools for digital marketing can be a great asset to a business. With the right tools, a clear vision of your strategy, and a deep understanding of consumer data, you’ll be able to make the most of these technologies and create a powerful digital marketing campaign.
Make use of the tools available and start leveraging AI for a more successful digital marketing campaign. With a well-thought-out strategy, the right tools, and a deep understanding of consumer data, you’ll be able to maximize your return on investment with a powerful digital marketing campaign powered by artificial intelligence.
