Are you trying to figure out how to automate email marketing? If so, you’re in luck. There are a number of great tools for email marketing available that can help you get the most out of your email marketing campaigns. But first, let us know what email marketing software is.
How Email Marketing Software Work
An email marketing software is a program that helps you automate your email marketing campaigns. It allows you to create and send newsletters, promotional emails, and other types of email content to your subscribers.
With email marketing software, you can easily add new subscribers to your list, segment your lists, and track the performance of your campaigns. Most of these programs also come with a number of templates and tools that you can use to create beautiful and professional emails.
This is a great way to nurture your leads and build relationships with your subscribers without having to manually send out each email yourself. Plus, it can save you a lot of time in the long run.
Choosing the Best Email Marketing Software for your Business
When choosing the best email marketing software, you should consider the following factors:
- The size of your list
- The type of content you plan to send
- The frequency of your messages
- The budget you have available
Many internet marketers say that email marketing delivers a huge ROI to their business. So, if you’re not using an email marketing software in your business, you’re missing out on a lot of potential sales and customers.
There are a number of different email marketing software available, so it’s important to choose the one that’s right for you and your business. To help you make the best decision, we’ve put together a list of 10 of the best email marketing services available today.
10 Best Email Marketing Software
Here’s the list of the best email marketing software you can use.
AWeber is one of the most best email marketing software on the market. It’s easy to use and has a number of features that make it a great choice for businesses of all sizes.
One of the great features Aweber offers is the ability to automate your email marketing. You can set up autoresponders so that new subscribers receive a series of welcome emails, for example. You can also use autoresponders to send out special offers and discounts to your list.
AWeber also offers a number of integrations, so you can connect it to other applications you use, such as Asana, WordPress, Paypal, Wix, and many others.
It also has a marketing automation functionality, which includes features such as open rates, bounces, click-throughs, list growth over time, signup methods, and a subscriber’s activity history. This is a great way to keep track of your subscribers and see how they interact with your emails.
Some of the great features of AWeber include:
- Unlimited landing pages
- Huge range of responsive email templates
- Allows split testing of the subject line, content, and time of sending
- Drag and drop email builder
- Email sales tracking
- Content segmenting to ensure subscribers receive content relevant to their needs
- Customized templates that fit any styles and brands
- Mobile app
- Free stock images
- Mobile responsive emails
Another great thing is that it is beginner friendly. It offers live webinars and training sessions to help you get started with email marketing and using autoresponders.
AWeber has a free version that allows you to have access to most of its great features but only limits you to 500 subscribers. It is also limited to 3,000 emails sent only. To have access to all its amazing features, you can purchase a pro plan. With its pro plan, the AWeber branding can be removed. The pro plan starts for as low as $16.15 per month.
Constant Contact is another well-known and popular email marketing software. It’s been around since 1995 and is used by over 650,000 businesses worldwide.
It offers a number of features that make it a great choice for any business. It offers a wide range of customizable email templates, so you can create emails that match your brand. These templates are easy to customize, so you can create beautiful emails without any design experience.
Another great feature of Constant Contact is its email list segmentation. This allows you to break down your email list into smaller groups so you can send more targeted and relevant emails. This is a great way to increase engagement and ensure that your recipients are getting the most out of your emails.
It is best for complex email sequences as it offers a wide range of options and settings. You can also use Constant Contact to create landing pages and forms, making it a great choice for businesses that want to capture leads. Constant Contact also allows you to set up drip campaigns too that automatically send emails to new subscribers.
Some of its great features include:
- Segmentation of contacts using lists and tags for targeted emails
- Intuitive page editor that allows creating landing pages easily
- Marketing calendar feature
- Real-time tracking and easy-to-read reports
- Customer list growth tools
- Allows A/B testing email content and subject lines
- Unlimited email sending
- Dynamic sign-up forms
- Drag and drop feature
- Customizable landing page headline, logo, incentive description, and fill-in form details
Constant Contact has a free trial but only lasts for 60 days. However, you can have the free trial without having credit card details during signing up. It offers two pricing plans: Core and Plus. The core plan starts at $9.99 which allows 5 users only, while the Plus plan starts at $45/month and allows unlimited users. This price range is based on 500 contacts. Â
SendinBlue is a powerful email marketing tool that’s perfect for small businesses. With SendinBlue, you can send up to 9,000 emails per month on the free plan. This is a great option if you’re just starting out and don’t have a large email list. Other email marketing services don’t offer a free plan with this amount of emails.
The free plan also allows you to store as many email contacts as you want and is limited only by how many emails you can send out each day.
It has a combination of email and SMS capabilities, so you can send automated emails as well as text messages. You can also segment your contacts into different lists for more targeted marketing. For example, you could have a list of customers who haven’t purchased in a while and another list of people who have expressed interest in your product but haven’t bought anything yet.
SendinBlue has a lot of features that make it a great choice including:
- Advanced email personalization
- Using targeted SMS messages to connect directly to your contacts
- Send SMS and emails
- Better transactional emails
- Shared inbox to keep teams organized
- Real-time reports
- Drag and drop builder
- Customizable landing pages
- Integration with a lot of apps such as WooCommerce, Zapier, and WordPress
- Mobile optimized emails
Sendinblue’s free plan aside from the huge amount of emails you can send per month also has email support which is very responsive. You can also get phone support if you’re on a paid plan. Paid plan starts at $25 per month for Lite and goes up to $65 per month for the Premium plan. It also offers an Enterprise plan for high-volume senders.
MailChimp is also one of the most popular tools that allow you to automate your email marketing. It is an all-in-one marketing platform that provides a wide range of features including email marketing, automation, social media advertising, and more.
This email marketing software also has a very user-friendly interface that makes it easy to use even for beginners. You can create beautiful email newsletters and automatically send them to your subscribers. With over 100 email newsletters templates. MailChimp allows you to easily create and send beautiful email newsletters that stand out from the rest.
It emphasizes real-time contact management, well-designed campaigns, and strong data analysis instead of focusing on a single feature like automation. This makes your email marketing more efficient and easier to manage.
MailChimp is a great choice for those who are looking for an easy-to-use email marketing tool with a wide range of features such as:
- Send hundreds or thousands of emails to a large number of subscribers all at once.
- Segmentation and simple autoresponders are also accessible on the free version
- Email campaign automation and collect leads
- Comes with a built-in CRM tool
- Customizable sign-up forms that can be embedded on the website
- Built-in email analytics
- Campaign insights
- Customizable templates using own HTML code
- Email triggers
- Drag and drop builder
MailChimp’s free plan allows you to send up to 10,000 emails per month. But it has a daily limit of 2,000 emails. This is a great option for small businesses that are just starting out with email marketing. It also includes a wide range of features such as email segmentation, autoresponders, and more.
MailChimp offers three paid plans: Essentials, Standard, and Premium. The Essentials plan starts at $11 per month for up to 50,000 contacts. The Standard plan starts at $17 per month for 100,000 contacts. And the Premium plan starts at $299 per month for a customizable plan.
Zoho Campaigns is an email marketing software that helps businesses easily automate their email campaigns. With Zoho Campaigns, you can create and send newsletters, promotional emails, trigger emails, and more.
Zoho Campaigns’ email autoresponder tool allows you to automatically send emails to your subscribers based on certain conditions, such as when they sign up for your list or when they make a purchase.
You can also use Zoho Campaigns to segment your list, so you can send more targeted emails to your subscribers. This can help you boost your open rates and click-through rates, and ultimately, improve your ROI.
Some of the great features Zoho Campaigns offer:
- Email polls
- Drag and drop editor
- RSS campaigns
- Integrates seamlessly with the entire Zoho suite applications
- Integrations with Zapier, Shopify, Woocommerce, social media platforms, and many others
- Mobile optimized landing pages and emails
- Multiple language support
- Real-time analytics
- Date-field autoresponder
- Bulk segmentation
- Pre-designed templates for newsletters
- Time-zone sending
Zoho Campaigns offers 2 paid plans. The paid plan includes a Standard plan that costs $3 per month. While the Professional plan costs $4.5 per month. Both paid plans offer unlimited emails, autoresponders, and more features. There is also a free plan that allows you to send 6,000 emails per month and up to 2,000 contacts. A 14-day free trial is also available and doesn’t require a credit card to sign up.
If you’re looking for an email marketing software that is specifically designed for bloggers and online content creators, then ConvertKit is a great option. This tool makes it easy to create and send automated emails that are targeted toward your specific audience, and it also comes with a range of helpful features, such as email list segmentation and automation workflows.
ConvertKit also has a very user-friendly interface, making it easy to get started with automated emails even if you’re not particularly tech-savvy. Overall, ConvertKit is a great option if you’re looking for an email marketing software that is designed with bloggers and podcasters in mind.
Here’s a look at some of the features that ConvertKit offers:
- Create a landing page, sales page, and sign-up form
- Subscriber tagging
- Automated email sequences
- Automatically add tags based on subscribers’ actions
- Simple interface
- A/B testing (for subject lines only)
- 70+ app integrations including Shopify, WordPress, WooCommerce, and more
- Designed for professional bloggers and content creators
- Unlimited landing pages, forms, and email sending on all plans including the free plan
ConvertiKit offers a 14-day free trial without requiring you to input your credit card details upfront. You can also take advantage of their monthly or yearly subscription plans that offer additional features such as advanced automation, landing pages, and more. Its Creator plan starts at $9 a month and Creator Pro starts at $25 a month. The Creator Pro offers additional features such as a Newsletter referral system, Subscriber scoring, and Advanced Reporting. You can also enjoy its free plan that allows you to send unlimited emails and have 300 subscribers like the two plans offer but limits you to basic features.
Moosend is an excellent choice if you’re a fast-growing company searching for an email email marketing software that can grow with your company. It is best known for its simple marketing automation and for being scalable.
Moosend’s email marketing tool is very user-friendly. You can easily create complex automated email campaigns without any coding knowledge. It also offers a wide range of integrations, so you can connect your autoresponder to the rest of your marketing stack.Â
You can get a lot of freedom to customize your email marketing automation with Moosend. For example, you can set up a wide range of triggers and actions to send highly personalized emails. It is rich in a set of triggers and actions. You can use Moosend’s drag-and-drop editor to create beautiful email templates easily.
Moosend has a lot of useful features including:
- Drag-and-drop interface
- Leaving notes to make team collaboration easy
- Tracking and real-time analytics
- Rich tracking capabilities
- Mobile responsive
- Email list segmentation using subscriber data
- Import/export of data
- Available in other languages
- Shareable workflows with team members
- Subscription forms and landing pages
- Up-to-date templates
Many popular companies use Moosend for their email marketing, such as Domino’s, WWF, and Vogue. This shows that Moosend can be trusted to handle email marketing for companies of all sizes.
Moosend offers a 30-days free trial that doesn’t require a credit card. It also allows unlimited sending of emails in its free trial. The pro plan starts at $9 per month for 500 subscribers.
GetResponse is one of the most popular email marketing software on the market. It offers a wide range of features and integrations to help you automate your email marketing. They are GDPR compliant and provide outstanding, round-the-clock customer service in eight different languages.
With GetResponse, you can create high-converting opt-in forms to grow your email list. You can also segment your contacts and send targeted emails based on their location, interests, or behavior. And, with their new A/B Testing feature, you can test different subject lines and email content to see what works best with your audience.
Its tools are simplified to send emails fast. The interface is intuitive and easy to use. You also get valuable insights into your email campaigns with their detailed reporting features. Overall, GetResponse is an excellent choice if you’re looking for a powerful and affordable email marketing software.
Some features it includes are:
- Fully customizable layout
- Drag-and-drop editor
- Professionally designed templates
- Predesigned RSS to email templates
- Email activity and CTR tracking
- SMS messaging
- Spam compliance
- Drip campaigns
- SEO management
- Team collaboration support
- With a mobile app
GetResponse has a free plan for you to start with. It allows you to have 500 contacts and unlimited sending of emails. It also gives you access to all the basic features of GetResponse. If you need more, you can choose from three of its paid plans: Email Marketing, Marketing Automation, and Ecommerce Marketing. Prices start at $15.58 per month for the Email Marketing plan and can go up to $48.48 per month for the Marketing Automation plan or $97.58 per month for the Ecommerce Marketing plan.
MailerLite is one of the easiest-to-use email marketing software. Its simple interface makes it a great choice for small businesses and entrepreneurs who are just getting started with email marketing. It is also considered the best free standalone autoresponder tool.
With MailerLite, you can create beautiful email newsletters, automate your email marketing campaigns, and track your results. It also comes with a built-in image editor so you can easily design stunning emails.
MailerLite is a simple, yet powerful email marketing software that helps you optimize your campaign by providing simple, yet effective tools. The simple MailerLite interface lets your teams communicate effectively with your subscribers while maintaining control. This makes MailerLite an excellent choice for small businesses and organizations.
Here are the key features that make MailerLite a great autoresponder tool:
- A/B testing for the subject line, email sender, and content
- Time-zone based email delivery
- RSS to emails automation
- Tagging subscribers and invitations
- Analyze subscribers’ interactions with click maps
- Drag-and-drop editor
- Mobile responsive emails
- Fully customizable landing pages
- Dynamic pop-up forms
- Advanced segmentation
- Email automation from welcome to email to purchase
- Auto-resend
- Add custom tags to subscribers
MailerLite offers a 30-day free trial to its paid plans. Paid plans start at $9 per month for the Growing Business plan. It only allows 3 users but handles unlimited emails send. If you need more users you can choose its Advanced plan for $19 per month which supports an unlimited number of users. It also has a free plan for up to 1,000 subscribers and 12,000 emails which limits to 1 user only.
SendPulse is an email marketing software that is best for multi-channel marketing. With that, you can send emails, SMS, web push notifications, and even chatbots all in one go. It enables users to automate the process of sending emails on different platforms, thus saving a lot of time.
SendPulse is a great option if you’re searching for an inexpensive way to automate your email procedures and build chatbots for Facebook, SMS, or Telegram. It’s a 5-in-1 platform that integrates Viber, email, online push, SMS, and chatbot interactions.
With this email marketing software, you may design eye-catching emails and effective landing pages in minutes. You don’t need any HTML coding skills because the platform offers an easy-to-use drag-and-drop editor.
You may easily create automation for abandoned carts, purchases, registrations, unique events, confirmations, re-engagements, and more with SendPulse.
Some of the awesome features SendPulse offers are:
- Over 130 responsive templates
- Team collaboration and user access role
- Free Chrome extension
- Click maps to track the click of emails
- AMP email technology
- Personalization features to get specific information from subscribers
- Integrations with third-party apps including WordPress, Shopify, etc.
- Tracking of opens and clicks of email
- With mobile apps
- A/B testing for subject line and body of content
- Mobile responsive emails
The free plan of SendPulse offers all of the core features you need to get started with email marketing. You can send up to 500 subscribers and up to 15,000 emails per month. This is a great option if you’re just starting out with email marketing or if your list is small.
With the paid plans, you can enjoy more features and benefits SendPulse has to offer. The Standard plan starts at $6.40 which only allows 3 users. The Pro plan starts at $7.68 per month and allows 10 users. The Enterprise plan starts at $10.75 per month that can be used by an unlimited number of users.
Final Thoughts
An email marketing software can be a great way to automate your email marketing. By using an this tool, you can save time and money while still maintaining a high level of engagement with your subscribers. That’s why it is one of internet marketers’ must-have digital tools in their marketing arsenal.
There are a number of best email marketing software on the market, so it’s important to choose one that will fit your needs. Check if it has the features you need and the limit of emails you can send. Benchmark your options and try them out to see which one works best for you.
Your budget is also one of the factors to consider. Some tools have free plans while some offer only paid plans. The paid plans usually have more features. If you are just starting out, you can try the free plans first and then upgrade to the paid plan when you are ready.
The most important thing is to take action and get started using email marketing software. By doing so, you will be able to save time and money while still providing your subscribers with the information they need.
